colgate ppt

1. Presentation on colgate palmolive company Presented by Thippesh babu Anjinappa Priyanka Jagadeesh

2. Key Dates: 1806: Company is founded by William Colgate in New York to make starch, soap, and candles. 1857: After founder's death, company becomes known as Colgate & Company. 1873: Toothpaste is first marketed. 1896: Collapsible tubes for toothpaste are introduced. 1898: B.J. Johnson Soap Company (later renamed Palmolive Company) introduces Palmolive soap. 1910: Colgate moves from original location to Jersey City, New Jersey.

3. 1926: Palmolive merges with Peet Brothers, creating Palmolive- Peet Company. 1928: Colgate and Palmolive- Peet merge, forming Colgate-Palmolive- Peet Company. 1947: Fab detergent and Ajax cleanser are introduced. 1953: Company changes its name to Colgate-Palmolive Company. 1956: Corporate headquarters shifts back to New York. 1966: Palmolive dishwashing liquid is introduced.

4. 1967: Sales top $1 billion. 1968: Colgate toothpaste is reformulated with fluoride; Ultra Brite is introduced. 1976: Hill's Pet Products is purchased. 1987: The Softsoap brand of liquid soap is acquired. 1992: The Mennen Company is acquired; Total toothpaste is introduced overseas. 1995: Latin American firm Kolynos Oral Care is acquired; Colgate-Palmolive undergoes major restructuring. 1997: Total toothpaste is launched in the United States; Colgate takes lead in domestic toothpaste market.

5. 2004: Company acquires European oral care firm GABA Holding AG; major restructuring is launched. 2005: Colgate emerges top brands. 2006: The market leader in toothpaste in Indian. 2009: Appointed mr. mukul deoral as MD of the company. 2010: Appointed mr. Pual alton as the whole time director on September 1 .   2011: Mr. Niket s. Ghate has been appointed as vice-president-legal company secretary and compliance officer of the company.

6. 2012: Colgate retains top spot as most trusted brand. Dr. Mrs. Indhu shahani is been appointed as an additional director (non-executive director) of the company. 2013: Colgate recognised as most social company. 2014: The ethical brand in FMCG sector was awarded to colgate . awarded the best supplier of the year in 2013 Colgate ranked the no.1 most chosen consumer brand

7. Product life cycle