Color Theory by Abdullah and rabia khan.pptx

extended version of color theory

1. Color Theory

2. I have a few things at home that we call tools, including hammers, picks, and pliers It doesn't mean I'm a mechanic or I'm a woodcutter or I'm a bike mechanic Similarly, if you are thinking of learning Photoshop tools and becoming a graphic designer, remove this tag from yourself. It is very important to know the theory of everything, for example, the first thing in design is the color tone of the object color theory. General Information About Designer or Color Theory

3. Color is how we describe the visible features of an object by its  hue ,  lightness , and  saturation . In physics, we identify color by measuring a range of wavelengths known as the  visible spectrum  (See Figure 0.1). We also call this  light  or  electromagnetic radiation . The human eye perceives these visible wavelengths as different colors. what is color ?

4. Before you start mixing colors, you need to understand that color has two different natures: the tangible colors, which are the surface of objects, and the others, which are produced by light, such as the beams of TV. These types create two-color models by which the color wheel is formed: additive and subtractive. The  additive color model  considers red, blue, and green as primary colors so it’s also known as the RGB color system. This model is the basis of all colors used on the screen. The combination of primary colors in equal proportions of this system produces secondary colors, which are cyan, magenta and yellow, but you need to remember that the more light you add, the brighter and lighter the color becomes. Results obtained by mixing additive colors are often counterintuitive for people accustomed to the subtractive color system of paints, dyes, inks, and other tangible objects. The  subtractive color model  obtains colors by the subtraction of light. It consists of two color systems. The first is RYB (red, yellow, blue) also known as the artistic system often used in art education, especially in painting. RYB was the basis for the modern scientific color theory which determined that cyan, magenta, and yellow are the most effective set of three colors to combine. This is how the color model CMYK has been formed. It was mostly used in printing and when the photomechanical printing included black ink, the key component, the system was named CMYK (cyan, magenta, yellow, and black). Without this additional pigment, the shade closest to black would be muddy brown. What is Color models?

5. Difference in RGB and CMYK C M Y K R G B Digital Media Print Media

6. If you had any lessons related to painting, you must have seen the circle consisting of different colors. It is called the color wheel which helps to understand how different colors relate to each other and how they can be combined. The color circle is usually built of primary, secondary and tertiary colors. The primary are those three pigment colors that can not be formed by any combination of other colors. Combining primary colors, we get the secondary ones, and the mix of the primary and secondary colors gives us the tertiary colors which usually have two-word names such as red-violet . The color circle was created in 1666 by Isaac Newton in a schematic way, and since then, it has gone through many transformations but still remains the main tool for color combination. The main idea is that the color wheel must be made that way so colors would be mixed appropriately. What is Color Wheel ?

7. Color theory explores the interaction of colors and their impact on our emotions and perceptions. It's an essential resource for artists, designers, and creators, guiding them in selecting the appropriate colors for their projects. By understanding color theory, you can choose colors that complement each other and effectively communicate the desired mood or message in your work. What is Color Theory ? Arielle Eckstut

8. There are six main types of color palettes (or color schemes). These are: Monochromatic: Monochromatic color combinations are based on a single hue and its various tints, tones, and shades—i.e. lighter and darker variations of that hue. Analogous: Analogous color schemes combine colors that are next to or near each other on the color wheel. These color combinations are especially harmonious. Complementary: Complementary color combinations are directly opposite each other on the color wheel and help achieve high contrast. Split-complementary: Split-complementary palettes comprise a base color and the two colors found on either side of its complementary color on the colour wheel . Double complementarity: Tetradic color schemes comprise two pairs of complementary colors.  Within these six types of color schemes, there are endless possible color combinations. Let’s explore just some of those possibilities now.  Triadic: Triadic color combinations involve three colors that are evenly spaced around the color wheel . What are the Different Types of Color Palettes ?

9. The article covered the fundamentals of color theory and color combinations in design: explore the color wheel, RGB, CMYK, and models of color harmony . any people think the choice of colors for UI mostly depends on the designer’s taste and sense of beauty. However, the process of color selection is more complicated than it seems and plays a significant role in design. In one of our previous articles devoted to  color psychology , we’ve found out that colors have a great impact on our mood and behavior. That’s why the success of the product depends largely upon the colors chosen for the design. The  research  showed that it takes only 90 seconds for people to make a subconscious judgment about a product and between 62% and 90% of that assessment is based on color alone. So, the appropriately chosen colors can be useful on the way of improved conversion for your product as well as advance usability of the product. To create good design and employ colors more effectively, you need to understand how colors are formed and how they relate to each other. That’s why students at art schools, colleges and universities study the science of color theory devoted to colors’ nature. Today, we offer you to remember (or maybe even learn) the basics of color theory about the color combination which can be effectively applied in your design creating process. Color Theory: Brief Guide For Designers

10. What is Combination ??? Color is often synonymous with branding. Brands use color combinations to communicate their identity. Iconic color combinations can make a brand’s materials instantly recognizable, even without their name, logo, or product anywhere in the design.

11. The RGB color wheel is made up of primary colors and the different hues that can be created by combining them . Primary Colors   Red(opens in a new tab or window) ,  Blue(opens in a new tab or window) , and  Yellow(opens in a new tab or window) . The building blocks of the color wheel—these three colors can be mixed together in varying ratios to create any other color . Secondary Colors   Orange , Green, and Purple. These colors are created by mixing an even amount of two primary colors . Tertiary Colors Red-Orange , Yellow-Orange, Yellow-Green, Blue-Green, Blue-Violet, Red-Violet. Tertiary colors are made by mixing unbalanced quantities of the primary colors. They don’t have set names, so you may see them called by more specific terms, such as Chartreuse for Yellow-Green or Teal for Blue-Green. Understanding C olor Varieties

12. The natural world is a great source of design inspiration. Colors found in nature can harmonize or contrast, but our familiarity with the natural world means the resulting color combinations will still feel harmonious and organic. These color combinations can be great to use when you want to evoke associations with health and vitality, outdoors activities, or environmental consciousness. Find O rganic C olor Combinations in N ature For Example

13. Color Combinations in Designs For Example

14. Color families divide the color wheel into three categories: warm colors, cool colors, and neutral colors . Color families divide the color wheel into three main categories: warm colors, cool colors, and neutral colors. These categories help artists and designers understand and utilize colors effectively in their work. Warm colors include red, orange, and yellow. These colors are associated with energy, warmth, and excitement, reminiscent of the sun and fire. They are often used to grab attention, evoke emotions, and stimulate activity. For example, red can signify passion or urgency, while yellow is often linked to happiness and optimism. Cool colors encompass blue, green, and violet. These colors evoke feelings of calm, tranquility, and relaxation, similar to water and the sky. Cool colors are frequently used in environments where a soothing and peaceful atmosphere is desired. Blue is often associated with trust and stability, making it a popular choice in corporate design, while green symbolizes nature and growth. Neutral colors include black, white, gray, and various shades of brown and beige. These colors provide balance and serve as a backdrop, allowing other colors to stand out. Neutrals are versatile and can be paired with both warm and cool colors to create a cohesive and harmonious design. They are essential in creating sophisticated and flexible spaces, often used in minimalist and modern aesthetics. Understanding these color families helps in creating balanced and emotionally resonant designs. What is Color F amily?

15. The concept is straightforward—when selecting a new color palette, allocate 60% of the palette to one color (typically a neutral color). Another complementary color should make up 30% of the palette, while a third accent color is used for the remaining 10% of the design . Creating a visually appealing and balanced design hinges on a well-thought-out color palette. Here’s a creative approach to selecting and using colors that will captivate your international clients. Imagine your color palette as a symphony. The primary color, often a soothing neutral, is the conductor, commanding 60% of the visual space and setting the tone for the overall composition. This color forms the harmonious foundation, ensuring a serene and cohesive backdrop. Next, introduce a complementary color. This is the lead soloist, making up 30% of the palette. This color brings balance and contrast, harmonizing with the primary hue to add depth and interest. It catches the eye without overwhelming, creating a pleasing visual equilibrium. Finally, add an accent color—the dazzling high note that punctuates the design. Occupying just 10% of the palette, this vibrant hue injects personality and flair. It’s the final touch that draws attention to key elements and provides a striking contrast to the more dominant colors. By thoughtfully orchestrating your color choices in this 60-30-10 rule, you create a design that is not only aesthetically pleasing but also engaging and dynamic. This balanced approach ensures your design resonates with an international audience, making a lasting impression. How to Select Correct Color ?

16. Start with one color and look across the color wheel to find its direct complement. Instead of selecting that complementary color, choose the two analogous colors on either side of it. For instance, if your initial color is yellow-green (chartreuse), look across to red-violet. However, instead of picking red-violet, opt for violet and red as your second and third colors . The way designs are perceived and interacted with by audiences is influenced by the color theory to a considerable extent. Choosing the right color palette for your brand goes beyond choosing colors that you like. It’s about colors that truly reflect your brand's emotions, identity, and accessibility . This level of precision requires that you  hire full-time graphic designers  who have a grasp of the color theory impacting your project's success. In this article, we will look into what points are a must-consider for designers in choosing the right color palette. How to Select Correct Color ?

17. The 60–30–10 Rule How to Select Correct Color ? The 60–30–10 is a very simple rule for creating well-balanced color palettes. The idea is simple —when you choose a new color palette, the 60% of the palette should be dedicated to one color (usually, it’s a neutral color), another (complementary) color makes up 30% of the palette, and a third color (accent) is used for the remaining 10% of the design . Find a well-balanced color scheme Improper use of color can easily overwhelm your users. If you don’t want to distract or confuse your users, you should try to achieve harmony in your design. And this happens only when you have a balance in the visual experience . Match colors to the brand Brand colors should play a key role in creating a color palette. Try to use your brand’s colors in the layouts you design.

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