Colors

Enterprise Desk Research - Colors Channel

1. Contents:- ► Introduction ► Overview ► Mission ► Vision ► Difference ► Achievements ► Brands ► Stakeholders

2. Associated with the sun and hence symbolizes optimism, warmth and happiness .

3. Orange is youthful, fun and exciting .

4. Pink represents the compassion, nurturing. It helps to achieve potential success .

5. Viacom a US based media company wanted to venture in Indian market with an family entertainment business . Collaborating with Network 18 they formed Colors (Viacom 18) as a media entity launched on 21 st July 2008. On 21 st Jan 2010, colors became available on dish network in the U.S. where it is called Aapka Colors (your colors ) Introduction:-

6. Owner:-

7. M.D:- Raghav Bahl  is an Indian businessman best known for his ownership of several television channels, including TV18 India. He is founding/Controlling Shareholder & Managing Director of Viacom18 group.

8. CEO:- Raj Nayak , a media veteran and founder of Colors, the Hindi general entertainment channel from the Viacom 18 stable.

9. Tapping Untapped Market Increasing Brand Awareness Increase And Maintain High Market Share Mission:-

10. Enter Into South Indian TV Market. Launch Its Own Merchandise. Vision

11. Serials Difference:- - Balika Vadhu

12. Serials Difference:- - Balika Vadhu - Na Aana Is Des Lado

13. Movies - Madras Café

14. Movies - Madras Café - Bhag Milkha Bhag

15. Low Telecast Rates – Due to which they were able to take over reality shows like

16. Chance to new comers

17. Chance to new comers

18. Achievements:- -Awarded for - Excellence in Television and Bollywood -Presented by - Balaji Telefilms -First Award - 2008

19. MTV Nickelodeon Rishtey Viacom 18 Motion Pictures Brands

20. CNN-IBN IBN 7 IBN Lokmat TV18 Viacom Network18 Stakeholders

21. Competitors - Star plus, Sony, Zee TV Future Plans - Career Oriented Show For Youngster Turnover - 5,567 million

22. THANK YOU presented by - Dazzalers