Communication network of the organisation

How Communication flows in Organisation is the Main objective of the Presentation

1. Communication Network of the organisation Dattatreya Reddy Peram Assistant Professor

2. Meaning   Communication network  refers to how information flows within the  organization . Information within an  organization  generally flows through a system, rather than being a free flow.  Communication networks  are regular patterns of person-to-person relationships through which information flows in an  organization

3. Communication network is divided into two parts in the Organisation

4. Internal Communication Interaction between the members of the same organisation. Formal and Informal Communication Formal Communication refers to the interchange of information officially. 1. Upward Communication 2. Downward Communication 3. Diagonal Communication

5. Upward Communication Upward Communication is the process of information flowing from the lower levels of a hierarchy to the upper levels. This type of  communication  is becoming more popular in organizations as traditional forms of communication are becoming less popular. Upward communication helps employees to express their requirements, ideas, and feelings. For the top management, upward communication is an important source of information for business decisions .

6. Upward Communication

7. Downward Communication Downward communication is the communication where information or messages flows from the top of the organizational structure from the bottom of the organizational structure. Downward communication occurs when information flows down the hierarch form superiors to subordinates. This type of communication may forms such as staff meetings, company newsletter, company policy statement, information memos, e-mail, face-to-face contact, orders, instruction etc .

8. Downward Communication

9. Diagonal Communication The sharing of information among different structural levels within a business. For example, diagonal communication could involve higher level management communicating to lower level management a shift in organizational objectives, as well as the ensuing dialog about how best to achieve the new goals .

10. Advantages - Formal Communication Satisfy the information needs of the organisation Integrates the organisation Coordination and Control Sorts the information for high-level executives Restricts unwanted flow of information Reliability and accuracy of information

11. Limitations - Formal Communication Time Consuming and Expensive It increases the workload of the line supervisor Information may get distorted Creates gaps between top executives and lower subordinates

12. Informal Communication Grapevine – Channel is mostly associated with gossip and rumors Social Gatherings – Organisational gatherings give a chance to people of various ranks to meet and talk Management by walking around – Here a manager informally walks through the work area and casually talk Secretaries/Administrative Assistants – It is very common that the secretaries or administrative assistants of the top bosses pass and receive much information informally

13. Merits -Informal Communication Satisfies Social needs of members Better human relations Speed Linking Chain Gaps

14. Limitations -Informal Communication Not authentic Responsibility cannot be fixed Not dependable Information leakage Incomplete Information

15. External Communication Advertising Media Interaction Public Relations Presentations Negotiations Mails Telegrams Letters

16. External Communication It could gain be oral or written. As communication proceeds with external customers, almost all skills needed for expert communication have to be brought to the fore to avoid any embarrassment or lapse in performance. While Communicating at the internal level, an individual can, on a few occasions, be slightly relaxed. The same would not hold true if he is communicating at the external level. Much is at stake at the time of external communication as individuals are representatives of the companies, they need to protect the image of the organisation and create a positive impression that has long-lasting impact.

17. Thank you