تنبيهات عامة 1- ي ُ سمح لطلاب الفترة ال أ ولى التى تبد أ الساعة الثامنة بفترة ت أ خير لا تتجاوز 5 دقائق ولا ي ُ سمح بالدخول بعد هذه الفترة, أ ما طلاب الفترات ال أ خرى فلا يسمح ب أ ى ت أ خير. 2- لا يسمح بتغيير أ و استبدال احدى الحصص العملية إ لا بعذر مقبول وتصريح مسبق من مشرف العملى د / 3- يسمح للطالب الذى لم يحضر الشرح بدخول حصة العملى. 4 - يجب على كل طالب الالتزام بقواعد السلامة كاملة و إحضار ا لبالطو و إلا فلن يُسمح للطالب بحضور السكشن
Communication: The act of imparting news or information or It is a science and practice of transmitting information. Communication skill for pharmacist : The ability to communicate clearly and effectively with patients, family members, physicians, nurses, pharmacists and other health care professionals. Pharmacists have a responsibility to not only dispense appropriate medications but also to ensure patient understanding of the medications they use. Unclear messages between pharmacists and other health care providers lead to errors in medication therapy management.
Importance of communication for pharmacists It establishes the ongoing relationship between you and your patients. It provides the exchange of information necessary to assess your patients’ health conditions and evaluate the effects of treatment on your patients’ quality of life. Pharmacists with good communication skills are more successful even if they have an average pharmacy knowledge.
Poor Communication Skills Good Communication Skills Excellent Pharmacy Database Average Pharmacy Database Importance of communication for pharmacists
Pharmacist’s duties The role of the pharmacist has changed from a “medication-centered” or “task-centered” practice to patient-centered care It is not enough for pharmacists to simply provide medication in the most efficient and safest manner, but also they must participate in activities that enhance patient adherence and the wise use of medication (i.e., focus on patient-centered elements including patient understanding and actual medication taking behaviors).
Key elements of good communication 1. Listening skill 2. Questioning skill 3. Non-verbal communication 4. Explaining skill 5. Building relationship
PATIENT COUNSELLING Communication during drug therapy includes: How medication works Dose and duration of therapy Goals of therapy How effectiveness will be monitored Adverse effects and how to deal with them
Components of the communication cycle The model includes five important elements: sender, message, receiver, feedback, and barriers. Barriers
The sender The sender transmits a message to another person. Ex. The patient enters the pharmacy and asks “The doctor described a new prescription for me, and can I also have a refill of my heart medication?” The message The message is the element that is transmitted from one person to another. Messages can be thoughts, emotions or information can be transmitted both verbally (by talking) and nonverbally (by using facial expressions, and so on).
The receiver Receives the message from the sender. In receiving and translating the message, you probably considered both the verbal and nonverbal components of the message. Feedback or response The process in which receivers communicate back to senders and shows their understanding of the senders’ message. In most situations, they respond to them with their own verbal and nonverbal messages.
Barriers Communication is usually affected by a number of interferences or barriers. These barriers affect the accuracy of the communication exchange. For example, if a loud vacuum cleaner was running in your pharmacy while you were talking to the patient, it would have been even more difficult to understand what he was trying to communicate.
NON-VERBAL COMMUNICATION VERBAL COMMUNICATIO N Types of communication :
Verbal communication Non-verbal communication Definition Exchange of information using oral or written words Not uses words, but by facial expressions, voice tone and body language Types Oral or written Many types: audio, visual or silent Chance of transmission of wrong message Rarely happens Happens most of the time Advantages The message can be clearly transmitted and understood Helpful in understanding emotions, status and lifestyle of the sender Time required for feedback Short time Takes more time