Comparative Study On Line Food Cos Perception PDF.pdf

Comparative Study On Line Food Cos Perception Doc.pdf

1. A Comparative Study on the
Perception of Centennials
towards Online Food
Companies
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Student of ITS Engineering College, Greater Noida

2. Introduction of Swiggy
Swiggyis anonline food orderingand delivering service company based
inBengaluru,India.It was founded in 2014 by Nandan Reddy, Rahul Jaimini, and
Sriharsha Majety.
Swiggy is operated by Bundl Technologies Private Limitedin over 25 citiesin
India
Introduction of Zomato
Zomatois an Indian restaurant service founded in 2008 by Deepinder Goyaland
Pankaj Chaddah. It currently operates in 24 countries.
It began operations under the name,Foodiebay.
In November 2010, the brand was renamed asZomato.

3. Objectives
The objective of this study is to find out the best online food ordering and delivering
company i.e. ; Swiggy or Zomato.
To know the centennials perception about Swiggy and Zomato.
To find the best company who gives maximum level of satisfaction to the customer.
To understand the factors influencing by people order food online.

4. Research Methods
1.Descriptive Method
2.Percentage Method
3.Qualtrics
4.Survey

5. Data Collection
This study mainly focused on the customer perception of e-service quality
between two renowned companies Swiggy and Zomato.
This is the empirical research and the data has been collected from the
primary sources.
The questionnaire was sent to 100 respondents out of which 65 gave valid
responses.
The sampling area consist of NCR.

6. Centennials are relying more on
Social Media.
How do you get to know about
companies ?

7. •Mobile Applications are more
prefer now a days over the
phone.
•Out of the whole 65
respondents, 57 used Swiggy
as compared to Zomato.

8. Mode of
Payment
SWIGGY ZOMATO
COD 29 29
ATM / DEBIT
CARD
26 22
PAYTM 35 37
MOBIKWIK 3 1
GOOGLEPAY 9 8
PHONEPAY 11 14
BHIM 3 3
Paytm is the preferable payment mode that is used by most of the customers.
Which Payment mode you used to make
the payment ?

9. Most of the people say that they
order once in a month.
How frequently do you use the online
ordering and delivering services?

10. The most preferred time to place your order?

11. SWIGGY ZOMATO
SPEED OF
DELIVERY
22 23
QUALITY OF
SERVICE
30 28
PAYMENT
OPTIONS
10 13
DISCOUNT 29 30
TIME SAVING 17 19

13. According to the responses, 61.5%
customers are more satisfied with
Zomato and 38.5 % customer are with
Swiggy .
Are you satisfied with the services provided by ?

14. Findings
Mostly students those who are on the verge of completing their studies are using
online food and delivery services because they have their disposable income. So,
they can stand some of stair money over on ordering food through online.
Centennials prefer Mobile application more rather that ordering through phone.
Most of the centennials becomes the king aware of Swiggy and Zomato through
social media platforms instead of any other pamphlet, Hoarding, SMS.
Centennials are satisfied with the serviesof both the online food provider but,
according to the survey according to the survey, we figured out that customers are
more satisfied with the Zomato as compared to the Swiggy.

15. Conclusion
1.The perception of the consumer varies according to various similarities and
difference based on their personal opinions.
2.The study reveals that mostly the youngsters / Gen Zare attached to the online
food ordering .
3.The study also reveals that the price of the products, discounts and special offers
have the most Influencing factor on online food ordering.

16. References
Kimes, S. E. (2011). Customer perceptions of electronic food ordering [Electronic article]
Matthew L. Meuter, Mary Jo Bitner, Amy L. Ostrom, and Stephen W. Brown, “Choosing
Among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-
Service Technologies,” Journal ofMarketing, Vol 69 (April 2005), pp. 61 –83
Christian Grönroos, (1984) "A Service Quality Model and its Marketing Implications",
European Journal of Marketing, Vol. 18 Issue: 4, pp.36-44.
https://www.qualtrics.com/case-studies/©2019 Qualtrics®
https://yourstory.com/2018/02/swiggy-vs-zomato-foodtech-spotlight-time-battle-
biggiesSindhu Kashyap
https://docs.google.com/forms/d/1CqUtwfusZZXwiaF59iJ2j9dPpFvwI6wcVWab_uxW_ec

17. This Photoby Unknown Author is licensed under CC BY-NC