competitive strategies of markets followers

marketing

1. Competitive Strategies of Market Followers

2. Outline Market Follower Types of Strategies - Adapter -Imitation -Cloner -Counterfeiter Conclusion References

3. MARKET FOLLOWER Market followers are bound to exist in a mature market . The market followers are wider in case of online marketing because online marketing has lower entry barriers and higher returns. Ex:- Companies like Snapdeal , flipkart , amazon, jabongg

4. TYPES OF STRATEGIES

5. ADAPTER Adapter is white collared market follower strategy. market followers have similar products but they try to adapt from their closest competition. Adapters can soon become leaders as well because they can adapt, learn and make a better product than the higher competition . Ex: Automobiles

6. IMITATION Imitation is the best form of flattery. Imitators make use of leader’s hard earned brand and give a product which has the same characteristics at a lower price. T here is a huge market for imitators where people want to buy products at lower cost as they cant afford the higher one. Ex:- Jewellery

7. CLONER Cloning means making the same product as yours, but with very subtle difference. Cloning makes advantage of the top brands and makes same to same products. You will be surprised how similar the original and the clone looks . Ex:- clones of Samsung phones

8. counterfeiter The best example of counterfeiting is selling the originals via piracy. Where cloning involves manufacturing of slightly altered products, counterfeiting involves thieving and is a black market follower strategy. Ex:- DVDs and CDs of movies and music

9. c onclusion These are the four main market follower strategies existing in the market. In these four categories, it is the adapter and possibly the imitator who has a chance to take over the market leader. However, the cloner and counterfeiter can never overtake the market leader because they are not present in the market with their own manufactured products or with their own brand equity .

10. REFERENCES http :// www.marketing91.com/ http ://www.mbaskool.com/

11. Thank you….!