Got it ?????? You’re asking about On-Page SEO (Search Engine Optimization) in digital
marketing. On-page covers all the optimizations you do on your own website/webpage to
improve search engine rankings and user experience.
Here’s a complete checklist of On-Page SEO factors:
?????? 1. URL Optimization
●Short, clean, and descriptive URLs
●Include main keyword
●Avoid stop words (like “the”, “and”)
?????? 2. Title Tag
●Unique for each page
●Under 60 characters
●Primary keyword at the beginning if possible
●Should be click-worthy
?????? 3. Meta Description
●150–160 characters
●Contains main keyword
●Describes the page content clearly
●Encourages user click-through
?????? 4. Headings (H1, H2, H3...)
●Only one H1 per page (main title)
●Use H2, H3 for subheadings
●Include keywords naturally
?????? 5. Content Optimization
●High-quality, original, useful content
●Keyword placement (but no stuffing)
●Use LSI keywords (related terms)
●Add FAQs and long-tail keywords
●Maintain keyword density ~1–2%
?????? 6. Image Optimization
●Use descriptive file names (e.g., “wooden-chair.jpg”)
●Add ALT text with keywords
●Compress images (faster loading)
●Use WebP format if possible
?????? 7. Internal Linking
●Link to related pages within your website
●Use descriptive anchor text
●Helps search engines crawl better
?????? 8. External Linking (Outbound Links)
●Link to trusted, authority websites
●Don’t overdo it
●Use relevant sources
?????? 9. Mobile Friendliness
●Responsive design (works on all devices)
●No broken layouts on phones
?????? 10. Page Speed Optimization
●Compress images, CSS, and JS
●Use caching & CDN
●Aim for <3 seconds load time