Complete On-Page SEO Tips for Beginnerrs

arpitshukladm 21 views 4 slides Sep 06, 2025
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About This Presentation

These points will help you in Digital Marketing


Slide Content

Got it ?????? You’re asking about On-Page SEO (Search Engine Optimization) in digital
marketing. On-page covers all the optimizations you do on your own website/webpage to
improve search engine rankings and user experience.
Here’s a complete checklist of On-Page SEO factors:

?????? 1. URL Optimization
●​Short, clean, and descriptive URLs
●​Include main keyword
●​Avoid stop words (like “the”, “and”)

?????? 2. Title Tag
●​Unique for each page
●​Under 60 characters
●​Primary keyword at the beginning if possible
●​Should be click-worthy

?????? 3. Meta Description
●​150–160 characters
●​Contains main keyword
●​Describes the page content clearly
●​Encourages user click-through

?????? 4. Headings (H1, H2, H3...)
●​Only one H1 per page (main title)
●​Use H2, H3 for subheadings
●​Include keywords naturally

?????? 5. Content Optimization
●​High-quality, original, useful content
●​Keyword placement (but no stuffing)
●​Use LSI keywords (related terms)
●​Add FAQs and long-tail keywords
●​Maintain keyword density ~1–2%

?????? 6. Image Optimization
●​Use descriptive file names (e.g., “wooden-chair.jpg”)
●​Add ALT text with keywords
●​Compress images (faster loading)
●​Use WebP format if possible

?????? 7. Internal Linking
●​Link to related pages within your website
●​Use descriptive anchor text
●​Helps search engines crawl better

?????? 8. External Linking (Outbound Links)
●​Link to trusted, authority websites
●​Don’t overdo it
●​Use relevant sources

?????? 9. Mobile Friendliness
●​Responsive design (works on all devices)
●​No broken layouts on phones

?????? 10. Page Speed Optimization
●​Compress images, CSS, and JS
●​Use caching & CDN
●​Aim for <3 seconds load time

?????? 11. User Experience (UX)
●​Easy navigation
●​Clear CTAs (Call-to-Actions)
●​No pop-ups or spammy ads
●​Good readability (font size, spacing, colors)

?????? 12. Schema Markup (Structured Data)
●​Add schema for rich snippets (FAQ, reviews, products, events)
●​Helps search engines understand content

?????? 13. Canonical Tags
●​Avoid duplicate content issues
●​Tell Google the “main” version of a page

?????? 14. Robots.txt & Sitemap
●​Robots.txt should not block important pages
●​XML sitemap submitted to Google Search Console

?????? 15. Social Sharing Optimization
●​Add Open Graph (OG) tags for Facebook

●​Add Twitter cards for Twitter sharing