Complete SEO Study Material for Beginner

This SEO presentation provides a complete overview of Search Engine Optimization and its importance in digital marketing. It covers the fundamentals of on-page SEO such as keyword optimization, headings, meta tags, and content strategy. The PPT also explains the role of technical SEO, including site speed, mobile responsiveness, XML sitemaps, and structured data, which help search engines crawl and index websites effectively. In addition, it highlights proven SEO strategies for ranking higher on Google, driving targeted traffic, and improving online visibility. This resource is designed for beginners, business owners, and marketers who want to understand SEO and apply practical steps to grow their online presence.”

1. SEO STUDY
METERIAL
By, Jesna .Ambadi
https://jesnaambadi.com

2. INTRODUCTION OF SEOSEO stands for Search Engine Optimization. It's the practice of improving a website's visibility so that it appears higher in search engine results
(like Google) when people search for related terms.
The goal of SEO is to get more organic (non-paid) traffic to your website by making it easier for search engines to understand your content and
consider it relevant and trustworthy.
Keywords = user’s search query
https://jesnaambadi.com
Types of SEO
On-page SEO: Optimizing individual pages (e.g., using keywords, meta tags(meta description, meta title), headers). On-page
SEO refers to the practice of optimizing individual web pages to improve their ranking and attract more relevant traffic in
search engines. It deals with both the content and the HTML source code of a page.
On-page SEO, also known as on-site SEO, is the process of optimizing webpages and their content for search engines and users. This process
helps pages rank higher on Google and drive more organic traffic.
Off-page SEO: Building backlinks (links from other websites to yours) to improve authority. Off-page SEO (search
engine optimization) refers to efforts to improve a website’s unpaid search engine rankings without making changes to
the website itself. Common tactics include link building, guest posting, and social media marketing.
Technical SEO: Ensuring your website is crawlable, fast, mobile-friendly, and secure(SSL certificates, secure hosting).
(Google Search Console, Page Speed, Mobile Optimization, Technical SEO focuses on improving the technical aspects of a
website to ensure that search engines can crawl, index, and render your pages properly. It’s about making a site faster, easier
to crawl, and more understandable for search engines
Content of SEOshould be : Creating useful, relevant, and high-quality content that answers users’ questions.

3. SEARCH ENGINE
SEARCH ENGINE
A search engine is a software system that
searches and give answers to the users
queries. Search engines are designed to help
users find relevant web pages, documents,
images, videos, or other types of content
based on keywords or phrases they enter into
a search bar.
Search Engine Bots
Google - Googlebot Baidu - Baiduspider
Yahoo - Slurp Bing - Bingbot
https://jesnaambadi.com

4. HOW SEO WORKS
1.Crawling ??????️
Crawling is the process by which search
engines discover new and updated content on
the web. Search engines use crawlers, also
known as spiders or bots, to visit web pages
and download their content
Search engines send out bots (called crawlers
or spiders) to discover new and updated
content across the internet.
jesna ambadi
2. Indexing ??????
Once pages are found, the search engine
analyzes the content and stores it in a
massive database called the index.
indexing is the process by which search
engines organize and store the content they
find during crawling.
3. Ranking (Search Results) ??????
Ranking in search engines refers to the
position of a website or webpage in the search
engine results pages (SERPs) for a particular
search query.
Ranking in search engines refers to the position
of a website or webpage in the search engine
results pages (SERPs) for a particular search
query.

5. It uses complex algorithms that
consider 200+ factors like:
Keywords
Page speed
Mobile-friendliness
Backlinks
Freshness of content
User behavior (clicks, bounce rate, etc.)
jesnaambadi.com

6. jesnaambadi.com
SEO Type Focus Area Main Activities
On-Page SEO
Content & Page
Optimization
Keywords, Content, Metadata,
Images, Internal Links
Off-Page SEO Building Authority & Trust
Link Building, Social Promotion,
Brand Mentions
Technical SEO
Site Infrastructure &
Crawlability
Speed, Security, Mobile-
Friendliness, Structured Data
TYPES OF SEO & FOCUS AREA

7. KEY WORD
What are Keywords
Keywords are the words or phrases that people type into search engines to find information. Finding and
choosing the right keywords is one of the most important steps in SEO that helps more people find your
business online.
With keyword research, you can find the terms your audience is already searching for. And use them
to create content that connects with them.
https://jesnaambadi.com
TOOLS USE
KEYWORD PLANNER 
SEMRUSH
UBERSUGGEST

8. KEYWORD PLANNER
Keyword planner
Free tool of google for finding relevant keywords
Search keyword planner on serp—-find your
campaign keywords—-visit keyword planner
You can see the account creation pages have
billing details also , there you can see yes or no
option on below, you can click no then you go
with explore keyword planner. You will reach a
new page, select option “discover new
keywords”.from there you can select your region.
Average monthly searches 10-100 (min range)
difficulty low
jesnaambadi.com

9. ON-PAGE SEO (WEBSITE OPTIMIZATION)1.SSL certificate
2.www, Redirection
3.Page Speed
4.mobile-friendly test
5.URL optimization
6.Broken Link Checking
7.Image optimization
8.Content optimization
9.Header tag optimization
10. Title (meta title)
jesnaambadi.com 11. Description (meta description)
12. Canonicalization
13. Cannibalization
14. XML Sitemap
15. Open Graph Tags
16. Robot Meta Tag
17. Robot.txt File
18. Domain Authority and Page Authority
19. Linking Structure
20.Schema

10. 1.SSL CERTIFICATE
New websites are almost SSL-certified.
When we get a website for auditing, we can check by removing ‘s’ from ‘https’.Then it should redirect to https version
If not getting for your website check
WordPress dashboard — settings—general
www.jesnaambadi.com
If ssl issue remains we can do another way a plugin named ‘really simple ssl
2. WWW. REDIRECTION
WWW - World Wide Web
To prevent the splitting of traffic, we have to either redirect the www form to
non www or from non www to www form of the domain
Practicing
Check the website is redirecting from www to non www/ from non www to www

11. Faster loading pages will rank higher in Google. The following will help you increase the loading speed of
your page
Limit redirects
Limit plugins
Compress and optimize image
Minify HTML or CSS
Choose a good web hosting
3. PAGE SPEED
www.jesnaambadi.com
As per Google, a website must have a mobile-friendly version.
3 Common Errors
Content wider than the screen
Text size too small
Clickable elements closer together
4.MOBILE FRIENDLY TEST

12. For best practice
Keep URL simple
Should clearly define what the page is about.
should be short and simple, without unnecessary words,
numbers, or symbols.
Use hyphens to separate words
Use lowercase letters.
Add keyword in URL
5. URL OPTIMISATION
6. BROKEN LINK CHECKING
A broken link is a hyperlink to a website that is linked to an
empty or nonexistent external webpage.
Check the website in https://www.brokenlinkcheck.com/ and fix themTop Level Domain
jesnaambadi.com

13. Images are important for a website. First, they give search engines important contextual information. Second,
optimized images speed up page loading, which increases user engagement and search engine rankings
Resize image
Images with higher resolution and larger dimensions slow your page load times considerably.SVG is usually the
best choice for icons and logos
WebP is one of the best formats for other kinds of images
Sqoosh app for converting images to WebP
Optimize the image file name
Choose an image file name that can include a keyword
Use alt tags
File name-alt text( it appears when a page doesn’t load properly or load slowly.)
There have an plugin for renamer
Plugins—add plugins—search media file renamer
Without alternative text, it’s impossible for search engines to accurately index your image content. when images
aren’t loading because of a glitch, users can still read the alternative text to understand the image content.
Use unique images
7. IMAGE OPTIMISATION
jesnaambadi.com

14. meow-Renamer-basic-based on media tittle
then go to media -renamer change imeges to list format
based on the media title
Edit--change tittle alt text---save ----auto

15. Content optimization in SEO involves ensuring content is written and presented in a way that
search engines can understand and serve it to your target audience.
Terms associated with content optimization
Write content that satisfies all the details mentioned below
Keyword Frequency is the number of times a specific keyword phrase appears on a web page
Keyword Proximity tells the distance between two keywords on a web page.
Keyword Density is the percentage of times a keyword or phrase appears on a specific web page.
Keyword stemming is the process of identifying the base form of a keyword and generating multiple
variations to improve search visibility.
keywords by adding suffixes, prefixes, and pluralization.
Keyword Prominence tells where your keyword is located on a web page.
Keyword cannibalization occurs when you have too many identical or similar keywords sprea throughout
the content on your website
1.Write great content
2.Use headings and optimize it
3.Stop writing for search engines
4.Use LSI and secondary keywords
5.Make it visually rich
6.Link out and in
7.Give CTA
8. CONTENT OPTIMISATION
Practicing
Use the tool - keyword density checker
LSI Keywords
LSI Stands for Latent Semantic Indexing Keywords are
semantically associated with
the primary keyword that visitors used in search
engines.
jesnaambadi.com

16. Plagiarism checker-90% above unique cont
AI content detection
TOOLS used
DupliChecker https://www.duplichecker.com/
Small seo tools
https://smallseotools.com/plagiarism-checker/
Grammarly https://www.grammarly.com/plagiarism-checker

17. Header tags, also known as heading tags, are used to separate headings and subheadings on a webpage.
Header tags improve the readability and SEO of a webpage. Heading Tags (H1, H2, H3, etc.) are HTML tags
used to define the headings and subheadings on a webpage. They help organize content for both readers
and search engines
Introduce keywords in header tags reliably
9. HEADER TAG OPTIMISATION
The clickable headline is shown in search results.
Keep it under 60 characters.
Use your main keyword. The title tag helps Google and users to understand the purpose of a web page.
for best practice
Length: 580px
Keyword: add primary one
Stop words: avoid it
Unique: make it unique
Use action words: get, take, boost, learn, make, go
Branding: use the brand name if popular
10. TITTLE (META TITTLE)
jesnaambadi.com

18. A summary under the title in search results. that convey what the page is about. (990px).Keep it under 160
characters.
Encourage clicks with a clear call-to-action.
Best Practice
Use the snippet optimization tool -
https://www.highervisibility.com/seo/tools/serp-snippet-optimizer/
11. DESCRIPTION (META DESCRIPTION)
A canonical tag is a way of telling search engines that a specific URL represents the master copy of a page. Canonicalisation
is the process of telling search engines which version of a webpage is the main/authoritative version when there are multiple
versions of the same or very similar content.
Without canonicalization, Google may see them as duplicate content.
12. CANNONICALIZATION (URL)
jesnaambadi.com
13CANNIBALIZATION.(KEYWORD)
Keyword cannibalization happens when multiple pages on your website compete for the same keyword or search intent.
Instead of boosting your rankings, Google gets confused about which page to rank, and as a result:

19. 14 XML SITEMAP
A sitemap is a blueprint of your website that helps search engines find, crawl, and index all of your website’s content.
Sitemaps also tell search engines which pages on your site are most important.
To find the site map URL/sitemap.xml
example https://bythaslina.com/sitemap.xml
15. OPEN GRAPH TAGS
Open Graph meta tags are snippets of code that control how URLs are displayed when shared on social media. They’re part of
Facebook’s Open Graph protocol and are also used by other social media sites, including
LinkedIn.
jesnaambadi.com
not allowed in webp format

20. 16. ROBOT META TAG
Robots meta tags (sometimes called "meta tags") are pieces of code that provide crawlers instructions for how to
crawl or index webpage content.
Parameters of robot meta tag
Noindex: Tells a search engine not to index a page.
Index: Tells a search engine to index a page. Note that you don’t need to add this meta tag; it’s the default.
Follow: Even if the page isn’t indexed, the crawler should follow all the links on a page and pass equity to the linked
pages.
Nofollow: Tells a crawler not to follow any links on a page or pass along any link equity.
No image index: Tells a crawler not to index any images on a page.
None: Equivalent to using both the noindex and nofollow tags simultaneously.
No archive: Search engines should not show a cached link to this page on a SERP.
No cache: Same as noarchive, but only used by Internet Explorer and Firefox.
No snippet: Tells a search engine not to show a snippet of this page (i.e. metadescription) of this page on a SERP.
jesnaambadi.com

21. 17. ROBOT.TXT
Case Study 1
User-agent: * (applies to all web robots that visit the site)
Disallow: / (Not to visit any pages on the site)
Disallow: (Visit all web pages)
Case Study 2
User-agent: * (applies to all web robots that visit the site)
Disallow: /wp-admin/ (blocking entire wp-admin folder)
Allow: /wp-admin/admin-ajax.php (allowing a specific file in a disallowed folder)
Case Study 3
Blocking single bot
User-agent: Bingbot
Disallow: /
The robots.txt file, also known as the robots exclusion protocol or standard, is a text file that tells web
robots (most often search engines) which pages on your site to crawl. It also tells web robots which pages
not to crawl.
jesnaambadi.com

22. Case Study 5
Different rules for different bots
User-agent: *
Disallow: /wp-admin/
User-agent: Bingbot
Disallow: /
Case Study 4
Stopping bot from crawling wordpress search results
User-agent: *
Disallow: /search/
Rank math SEO General settings Edit robot.txt
jesnaambadi.com

23. 18. LINKING STRUCTURE
A website should have links that are useful for the audience. There are mainly 3 types of linksassociated
with the website. They are
Internal links: links from one page to another page in the same
Outbound links: links from our website to another website
Inbound links: links from other websites to our website
Internal Links
Internal links are hyperlinks that connect one web page to another webpage of your domain.
Use Keyword-Rich Anchor Text
Link to Important Pages
Don’t Use The Same Anchor Text For Two Different Pages
Put Links High Up On Your Page
Help With Site Architecture
Check Mobile Versions of Your Website
jesnaambadi.com

24. Inbound links
In this case, we have to link the authoritative website from our website as well as create
Outbound Links
links from an authoritative website to our website
Do follow And No Follow Links
Do-follow is the default hyperlink. When search engines find a dofollow link, it crawl
The page passes authority (also called link juice) from one website to another.
No-follow is another type of backlink where webmasters can tell search engines not to
follow the specific link
jesnaambadi.com

25. 19. DOMAIN AUTHORITY AND PAGE AUTHORITY
Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a
website is to rank on search engine result pages (SERPs)
Metric developed by MOZ
Ranges from 0 to 100.
40-50 average
50-60 good
60+ excellent
More DA, the better the possibility of ranking
Calculating Factors
The number of root domains linking to the page. (unique backlinks)
anchor text.
The number of subdomains that link to the page.
The number of quality websites linking to the page.
The number of external links a page
Add mozbar chrom extension

26. 20. SCHEMA
extra addon (structured data-Snippet) in the search result beyond the normal three parts (Title, URL, Description).
Normally, a Google result(snippet) shows:
Title
URL
Description
But with Schema, you can get extra elements (called rich snippets) like:
⭐ Ratings → from Review Schema
??????‍?????? Course info → from Course Schema
?????? Events with date & location → from Event Schema
?????? FAQ dropdowns → from FAQ Schema
?????? Cooking time / calories → from Recipe Schema
?????? Address, opening hours → from Local Business Schema
Schema = special code that tells Google:
“Hey, my page is about a Course/Event/Product/FAQ/Recipe etc.”
?????? Google then adds those details in the SERP as rich snippets to attract more clicks.