Comprehensive Digital Marketing Certification

Mastering SEO, SEM, SMM, email, content - comprehensive digital marketing certification equipping you with in-demand skills. Hands-on training, industry certifications, real-world projects. Unlock your digital marketing potential.

1. Effective Digital Marketing
Strategies for 2024

2. IntroductiontoDigital
Marketing
Digital marketing typically refers to online
marketing campaigns that appear on a
computer, phone, tablet, or other device. It
can take many forms, including online video,
display ads, search engine marketing, paid
social ads and social media posts. Digital
marketing is often compared to “traditional
marketing” such as magazine ads, billboards,
and direct mail. Oddly, television is usually
lumped in with traditional marketing.

3. The Digital Marketing
Landscape
Thedigital landscape isthe
total collection of hardware,
software, and content that
interact with digital
advertising.
Overview of key digital
marketing channels (e.g.
social media, email, SEO, PPC,
content marketing)
Changing consumer behaviors
and expectations

4. Goal-Setting for
Digital Marketing
Digital marketing goals and
objectives are essentiallythe
metrics that you will use to
measure the success of your
campaigns. They can include one or
more of the following: Generate
more leads. Improve your
conversion rate. Increase your sales.
SMART digital marketing objectives
(specific, measurable, achievable,
relevant, time-bound)
Aligning digital strategies with
overall business goals

5. Search Engine
Optimization (SEO)
SEO stands for 'Search Engine
Optimization', which isthe process
of getting traffic from free, organic,
editorial, or natural search results in
search engines.
On-page and off-page SEO tactics
Keyword research and content
optimization
Measuring SEO performance

6. PAY-PER-CLICK (PPC)
Advertising
PPC(Pay-Per-Click) stands
forpay-per-click. PPC is a form of
online marketing where
advertisers pay each time a user
clicks on one of their ads.
Google Ads and other PPC
platforms
Campaign structure, targeting,
and bid strategies
Tracking and optimizing PPC
performance

7. Social Media
Marketing
Social media marketing (also known as
digital marketing and e-marketing) isthe
use of social media—the platforms on
which users build social networks and
share information—to build a
company's brand, increase sales, and
drive website traffic.
Selecting the right social channels
for your business
Content planning and
engagement strategies
Leveraging influencers and user-
generated content

8. Email Marketing
Email marketing isa type
of direct digital marketing
method that uses emails to
engage with a business's
audiences.
Building an email list and
segmentation strategies
Crafting effective email
campaigns
Measuring email marketing
metrics

9. Content Marketing
Content marketing isa
marketing strategy used to
attract, engage, and retain an
audience by creating and
sharing relevant articles,
videos, podcasts, and other
media.
Developing a content strategy
and editorial calendar
Creating engaging and
valuable content
Content distribution and
promotion

10. Video Marketing
Video marketing describesthe use
of video content to promote or
inform audiences about your brand
and products.
The rise of video content and its
impact
Video production best practices
Utilizing platforms like YouTube and
TikTok

11. Influencer Marketing
Influencer marketing (also known
as influence marketing) is a form of
social media marketing involving
endorsements and product
placement from influencers, people
and organizations who have a
purported expert level of
knowledge or social influence in
their field.
Identifying and collaborating with
relevant influencers
Crafting influencer campaigns
Measuring influencer marketing ROI

12. Mobile Marketing
Mobile marketing isan
advertising activity that uses
mobile devices, such as text
promos and apps via push
notifications.
Optimizing for mobile devices
and user experience
Leveraging mobile-specific
tactics (e.g. SMS, location-
based marketing)
Measuring mobile marketing
performance

13. Data Analytics and
Measurement
In data
analysis,measurement is
crucial for quantifying
variables and ensuring that
data is consistent,
comparable, and reliable.
Tracking and analyzing digital
marketing metrics
Utilizing tools like Google
Analytics
Making data-driven decisions

14. Omnichannel
Integration
Omnichannelrefers to an approach to
sales, marketing, and customer
support that aims to integrate all the
brand's online and offline sales
channels and provide customers with
a seamless, consistent, and
complementary shopping experience
across all touchpoints.
Aligning digital and traditional
marketing efforts
Providing a seamless customer
experience
Leveraging customer data across
channels

15. Personalization
and Targeting
targeted advertisingis built
by rules set in advance to
speak to a select
demographic, while a
personalizedexperience
adapts to an individual's
actions in real time.

16. Thank you
Submitted by
Samiksha
DICS
innovatives