Comprehensive Digital Marketing Course: Learn, Grow, Succeed at DICS Laxmi Nagar

Transform your career with DiscLaxminagar's Digital Marketing course. Master SEO, content marketing, analytics, and more. Start your journey to success now!

1. DIGITAL MARKETING
WHAT IS DIGITAL MARKETING?
•Digital marketingrefers to the comprehensive set of strategies, techniques, and
practices used to promote and advertise products, services, or brands through
digital channels, platforms, and technologies. It leverages the internet, mobile
devices, social media, search engines, websites, and other electronic media to
connect with potential and existing customers, build relationships, and drive
business growth.
•At its core, digital marketing is about reaching a target audience where they
spend much of their time—online. It goes beyond traditional marketing methods,
utilizing data, real-time engagement, and advanced tools to optimize campaigns
and measure results. Digital marketing is dynamic and adaptable, allowing brands
to execute a wide range of marketing activities in a cost-effective and measurable
way.

2. TECHNIQUES OF DIGITAL MARKETING
•1. Search Engine Optimization (SEO)
•SEO involves optimizing a website's content, structure, and technical aspects to improve its visibility in
search engine results. The aim is to increase organic (non-paid) traffic from search engines like Google by
targeting relevant keywords, creating high-quality content, and building backlinks.
•2. Content Marketing
•This technique focuses on creating and distributing valuable, relevant, and consistent content (blogs, videos,
infographics, podcasts, etc.) to attract and engage a target audience. The goal is to build brand awareness,
foster customer loyalty, and drive conversions through educational or entertaining content.
•3. Social Media Marketing
•Using social media platforms like Facebook, Instagram, LinkedIn, and Twitter, businesses can engage with
their audience, promote products or services, and build a community. Social media marketing can include
both organic posts and paid advertising campaigns to reach a broader audience.
•4. Email Marketing
•Email marketing involves sending targeted and personalized messages to potential and existing customers.
Newsletters, promotions, and transactional emails (order confirmations, shipping updates) are used to
engage customers, build relationships, and drive sales.

3. •5. Pay-Per-Click Advertising (PPC)
•PPC advertising involves running paid ads (e.g., Google Ads, Facebook Ads) where
businesses pay each time a user clicks on their ad. This technique is used to drive targeted
traffic to websites quickly, especially for businesses looking to generate immediate leads
or sales.
•6. Affiliate Marketing
•Affiliate marketing involves partnering with third-party marketers or influencers who
promote your products or services in exchange for a commission on sales or leads. This
performance-based model allows businesses to expand their reach by leveraging external
networks.
•7. Influencer Marketing
•This technique involves collaborating with individuals who have a large following
(influencers) on platforms like Instagram, YouTube, or TikTok to promote a brand or
product. Influencers use their credibility and audience trust to endorse the brand, which
can lead to increased brand visibility and sales.
•8. Online Public Relations (PR)
•Online PR focuses on managing a brand's reputation and public image on digital
platforms. It includes tactics such as securing positive media coverage, managing online
reviews, and fostering relationships with bloggers, journalists, and influencers to enhance
brand credibility and visibility.

4. Meaning and TYPES OF SEO
MEANING OF SEO:-
SEO (Search Engine Optimization)is the process of improving a website's visibility in search engine results pages (SERPs) to
increase the quantity and quality of organic (non-paid) traffic. The goal of SEO is to make a website more attractive to search
engines like Google, Bing, or Yahoo by optimizing various elements of the website, so it ranks higher for relevant search
queries.
TYPES OF SEO
WHITE HAT SEO BLACK HAT SEO GREY HAT SEO
Work under the
guidelines of search
engine
Work against the
guidelines of
search engine
Combination of
both white and
black hat SEO

5. WHAT IS WEB TRAFFIC and types of it
Meaning:-
TE
Web traffic refers to the number of visitors or users who visit a website. It can also include data
about how they interact with the site, such as the pages they visit, how long they stay, and their
behavior on the site. Web traffic is often measured to evaluate a website's popularity,
performance, and effectiveness in attracting visitors.
TYPES OF WEB TRAFFIC
ORGANIC
TRAFFIC
INORGANIC
TRAFFIC
REFERRAL
TRAFFIC
DIRECT
TRAFFIC
SOCIAL
TRAFFIC

6. 1. Organic Traffic
•Definition: Visitors who come to a website through unpaid search engine results.
•Example: A person searching for "best hiking boots" on Google and clicking on a website link
that ranks naturally in the search results.
2. Inorganic Traffic
•Definition: Visitors who arrive at a website through paid advertisements like Google Ads,
Facebook Ads, or other ad platforms.
•Example: A person clicking on a Google ad while searching for products or services.
3. Referral Traffic
•Definition: Visitors who come from external websites through links (referral links).
•Example: A visitor clicks a link to your site from a blog, news website, or a partner site.
4.Direct Traffic
•Definition: Visitors who type the website's URL directly into their browser or use a bookmark
to visit the site.
•Example: A person typing "www.example.com" directly into the browser's address bar.
5. Social Traffic
•Definition: Visitors who arrive at a site from social media platforms like Facebook, Instagram,
Twitter, or LinkedIn.
•Example: Clicking on a link shared on Twitter leading to a website.

7. Keyword Ranking Factor
SEO
ON PAGE SEO OFF PAGE SEO
•Meta tags
•Google Webmaster Tool
•Google analytics tool
•Sitemap creation
•Robots.txt
•URL canonical
•URL redireation
•Scheme markup
•Google update
•Google disavow tool
•Web content optimization
•SEO audit report
•Directory submission
•Classified submission
•Social book marking submission
•Image optimization and submission
•Blog creation and submission
•Blog commenting
•PPT submission
•PDF submission
•Video submission
•Profile submission
•Article submission
•Press release
70%
30%
100%

8. ❖MEANING OF ON PAGE SEO
On-Page SEO refers to the techniques and strategies used directly on a website to improve its search
engine ranking and visibility. It focuses on optimizing individual web pages to make them more search-
engine-friendly and relevant to users. The goal of on-page SEO is to enhance the content, structure, and
HTML code of the page to make it more accessible and understandable for both search engines and users.
“TO WORK OUR WEBSITE”
❖MEANING OF OFF PAGE SEO
Off-Page SEO refers to the strategies and techniques used outside of your website to improve its search
engine rankings. It focuses primarily on increasing your website's authority, trustworthiness, and
relevance through external signals like backlinks, social media engagement, and brand mentions. While
on-page SEO optimizes the content and structure of the site itself, off-page SEO builds credibility and
reputation in the broader web ecosystem.
“TO WORK ANOTHER WEBSITE”

9. Ques-What is Search Engine Bots/Crawler/Algorithm/Spider?
Search engine bots, also known as web crawlers or spiders, are automated programs that browse the web and
collect data from websites. This data is then indexed by search engines (like Google, Bing, etc.) to provide
relevant results to users' search queries. These bots follow links from one page to another, gathering
information such as page content, metadata, keywords, and other elements to understand the structure and
context of a website.
Ques-What is crawling?
Bots visit websites to gather information. They start by visiting a site’s homepage and follow links to other pages
on the site.
Ques-What is indexing?
The information collected by the bot is stored in the search engine's index. This index is what allows a
search engine to quickly return relevant results when someone performs a search.
Ques-What is backlink?
backlink (also known as an inbound link or incoming link) is a link from one website to a page on another
website. Backlinks are important in search engine optimization (SEO) because they signal to search engines like
Google that other websites consider your content valuable and trustworthy.

10. WHAT IS DOMAIN AUTHORITY?
Definition: Domain Authority is a metric that predicts the ability of an entire
website (or domain) to rank in search engine results. It measures the overall
strength of a website’s SEO profile, taking into account factors like the quality
and quantity of backlinks, the age of the domain, and the overall optimization
of the site.
WHAT IS PAGE AUTHORITY?
Definition: Page Authority is similar to DA, but instead of assessing the overall
website, it focuses on the strength of an individual page. PA predicts how well
a specific page is likely to rank in search results.