Connected Packaging: ITC & Qflx Redefine Loyalty with Smart QR Codes

Discover how ITC Packaging and Qflx by Cybele are transforming loyalty programs through connected packaging. Using secure QR codes, this digital-first innovation delivers instant cashback rewards, real-time engagement, and valuable customer insights. Learn how smart, data-driven packaging enhances brand loyalty, security, and user experience—redefining how brands connect with customers in a connected world.

1. Connected Packaging That Pays: How ITC & Qflx Revolutionized
In today’s digital-first world, connected packaging is transforming how brands engage customers
and build loyalty. ITC’s collaboration with Qflx by Cybele showcases this innovation — turning
everyday packaging into a smart, interactive experience that rewards users instantly while
enhancing brand trust.
Reinventing Loyalty with Connected Packaging
Traditional loyalty programs often involve lengthy forms and delayed rewards. For electricians who
are always on the move, such systems don’t fit their fast-paced lifestyle. The Qflx program, powered
by ITC’s QR code-based connected packaging, redefines this approach.
Each Qflx product includes a unique, secure QR code that connects electricians to a digital loyalty
portal. With a simple scan, users can redeem offers, receive instant cashback, and access product
information — all from their smartphones.

Instant Rewards and Real Engagement
By integrating with digital wallets, QR code loyalty programs enable immediate rewards. Electricians
get real-time cashback without complicated redemption processes, creating a frictionless experience
that fosters repeat engagement and brand loyalty.
Data-Driven Brand Insights
Every interaction generates valuable insights — from engagement rates to location analytics. This
data-driven connected packaging allows Qflx and ITC to understand customer behavior, refine
offers, and personalize future campaigns for stronger connections.

2. Secure and Scalable Solutions
Each Qflx pack uses a non-cloneable QR code, ensuring authenticity and protecting against misuse.
Built on a robust, scalable platform, the system supports high interaction volumes without
compromising performance or security.
The Future of Smart Packaging
The ITC–Qflx partnership highlights how smart packaging solutions are shaping the future of
customer engagement. By merging digital innovation with physical products, brands can build
loyalty, transparency, and long-term value.
At ITC Packaging, we’re committed to advancing connected packaging technology — creating
packaging that’s not just functional, but intelligent, interactive, and rewarding.
Learn more