Construct Validity

1. Construct Validity
What it is
When it’s used
Strengths

2. Definition
Construct validity is basically assessing
how accurately your ideas and/or theories
have been translated into actual
procedures or measures.

3. Implementation
To establish construct validity:
1.Define the terms
2.Prove you have control
3.Support theory with empirical evidence

4. Strengths
Procedure measures what it is supposed to
measure
Has to be carried out correctly

5. Content Validity
What it is
When it's used
Strengths

6. Definition
Content validity is where the items of a
experimental procedure are in fact a
representative sample of that which is to
be measured.

7. Implementation
To establish content validity:
1. Critically review literature
2. Construct procedure to suit
3. Consult expert in field for review

8. Strengths
•In depth review of literature
•Study content is thoroughly checked
•Experts should approve it

9. Threats to validity
Definition of theory
Interaction of different variables
Other effects
Social factors

10. Conclusion
•Without validity study is not conclusive
•When done properly validity is very
important
•Can be difficult to establish validity in
complex studies

11. Thank you for listening!