Content evaluation of MUP (Minimum Unit Pricing) policy in Scotland Rev-1.pptx

MUP course

1. Content evaluation of MUP (Minimum Unit Pricing) policy in Scotland STUDENT ID NUMBER: 52215010

2. Background

3. Introduction In May 2012, Scotland became the first country in the world to introduce Minimum Unit Pricing (MUP) for alcohol. The primary goal of MUP is to discourage excessive alcohol consumption by setting a minimum price per unit of alcohol. Scotland faced high alcohol consumption rates, with 11.9 L of pure alcohol sold per person over 16 years in 2009, significantly higher than England and Wales (9.6 L per person). High alcohol consumption contributed to elevated death rates from chronic liver disease and cirrhosis compared to England and Wales.

4. Methodology- Research Design Mixed Methods Theory Hypothesis Data Pattern A mixed-method research design combining qualitative and quantitative approaches. To analyze the content, objectives, implementation processes, and impact of the MUP policy comprehensively. Qualitative Quantitative

5. Methodology- Data Collection

6. Methodology- Data Collection Cont'd Comprehensive review of official policy documents, legislation, regulations, guidelines, and the official MUP policy website https://www.gov.scot/policies/alcohol-and-drugs/minimum-unit-pricing/

7. Methodology- Data Collection Cont'd

8. Methodology- Data Collection Cont'd

9. Evaluation findings for the project

10. Evaluation findings for the project Cont'd A Framing Used by Non industry Actors to Support the Claim That Minimum Unit Pricing Is an Effective Policy

11. Evaluation findings for the project Cont'd

12. Evaluation findings for the project Cont'd MUP=50 pence

13. Evaluation findings for the project Cont'd Evidence shows that as alcohol becomes more affordable, drinking and alcohol-related harm increases, and that one of the best ways to reduce the amount of cheap alcohol drunk by people in any country is by making alcohol less affordable.

14. Conclusion

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