Content Segmentation for Organic Visibility

TonyRobert3 22 views 10 slides May 22, 2024
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About This Presentation

Hierarchical structures, is an art of grouping and sub-grouping webpages. They form the base of effective Search Engine Optimization (SEO) strategies. While many SEO enthusiasts focus on mainstream factors, it's crucial to recognize the structural data, google thrives on structured information.
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Slide Content

Content Segmentation

What is Content Segmentation Importance of Content Segmentation for SEO How to create content segmentation 01 02 03

Segmentation essentially involves dividing your audience or market into smaller, more defined groups based on certain topics. Categorized each Blog under their primary product focusing on user friendly interface and Google Search Result presence. https://www.xyz.com/blogs/ savings-account /smart-moves-maximise-benefits-savings-accounts What is Content Segmentation

Promotes Expertise by breaking down a library's information into different parts proves you're ready to teach others about a specific topic. Enhances user engagement by mitigating bounce rate fluctuations. Drives the elevation of our leadership status within a particular domain, fostering greater influence and expertise on the subject matter. Strengthens the interlinking framework and enhances the topical authority and SEO performance of a specific subject. Helps us understand which segment of our operations is driving growth and contributing to our success. Identify the seasonal fluctuations in Google Trends to pinpoint which segments experience peak interest during specific months of the year. Why do we need Content Segmentation for SEO

How to Create Content Segmentation 01 Switch from memory Storage to Database Storage Mode Using database storage means storing all the information about crawled websites in a structured database, which is better for handling large amounts of data efficiently. On the other hand, storing data in memory RAM means keeping it temporarily in the computer's fast-access memory, which is quicker but has limited space

How to Create Content Segmentation 02 Include the Specific Folder that needs to analyzed Narrow the URL subfolder by using match regex, you can also include multiple subfolder one per line. And test the URL if the webpages under that directory is included for crawling

How to Create Content Segmentation 03 Configure Segmentation Segments are initiated by understanding the common topics that revolve around your blogs. Segments will group all the webpages that contains that specific keywords in the URL Structure. So, we need to make sure we create the bucket the right URL structure under that selected segment Step 1 Step 2 Step 3

Segmentation Dashboard The number of issues across each segment helps us initiate the fixes based on the month of the year, the trend etc.

Key Takeaways from using Segmentation Structured Repository Addressing issue based on their repository search trend Segment URLs Issues Warnings Opportunities High Medium Low wallpaper 7 11 13 1 4 19 wall painting 20 12 13 1 3 21 bedroom 42 1 14 12 1 5 21 living room 55 3 13 11 2 4 21 Festival 1 7 2 1 8 How 61 1 13 17 1 6 24 Interior 37 1 13 14 2 5 21 Tips 33 1 14 14 2 5 22 cost 32 1 11 14 1 5 20 Insight-Driven Action for each repository Important SEO Activities to undertake with Segmentation

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