Content Writing Course PDF - Content Writing Program

Web Trainings Academy offers Content Writing Course with Practicals. In our content writing course you will learn about blog writing, website writing, press release, book writing and ad copy writing skills.

1. What is Content Writing?

Inanybusinessenvironment,ContentisconsideredtobetheKing.Irrespectiveofbusiness,services,
products,ideas,concepts,views,news,initiativesandotherbusinessrelatedaspectsneedtobe
explainedwelltothetargetedclients.Theyneedtobepromotedeffectivelyamongprospective
audience.Fordoingso,contentisrequiredinthemostcomprehensivemanner.ContentWritingis
theprocessinwhichcontentisdevelopedforvariousbusinessneedssuchasblogs,websites,public
relations, brochures and social media.

How Content Writing is effective?

Content Writing elevates business ideas to the next level. Content make:
●Services appear convincing
●Products look promising
●Ideas sound better
●Concepts look clear
●Views show vivid impact
●News look authentic
●Initiatives show compassion

About the Course
Thiscourseisdesignedfornewcontentwritersandforthosewithsomepriorexperience.The
courseisaimedtotrainaspiringcontentwriterstogetcompleteunderstandingontheprocesses
and procedures followed in business organizations for content generation.

Prerequisites for the Course
●Good Communication Skills
●Flair in English Writing
●Prior knowledge about business industries / domains
●GoodamountofknowledgeonCorporateOrganisationsintermsofbranding,promotion,
Public Relations, Events and Campaigns

Course Objectives
●Understand the impact of the business objectives and promotional messages
●Adopt tested techniques for effective content writing
●Understand the impact of mass media promotion
●Differentiate content development for different media purposes



Web Trainings Academy
Zore Complex, Flat 104, Punjagutta. Mobile: [phone] | www.webtrainings.in

2. Content Writing Course Syllabus

Module 1: Introduction to Content Writing
●What is Content Writing?
●Essentials of Content Writing
●Breaking the Ice and Building the Blocks
●Content Writing Life Cycle
●Process of Information Collection

Module 2: What to know before Writing?
●Usage of Business Communication
●Branding and its impact on writing
●Portraying Business Objectives through Content
●Delivering Content in different Formats

Module 3: Blog Writing
●Selecting a Topic and Outline
●Undertaking related Research
●Writing Headlines
●Writing the Blog Draft
●Rewriting/Editing the Blog Post
●Optimizing the Blog Post

Module 4: Website Content Writing
●Introduction to Website
●Developing Sitemaps
●Structuring Wireframes
●Writing Content for Website
●Rewriting/Editing Content

Module 5: Proposal Writing
●Introduction to Business Proposal
●Stating the Problems
●Proposing the Solutions
●Including Schedules and Budgets
●Writing Conclusion


Module 6: Writing for Public Relations (PR)
●Introduction to Public Relations
●Importance of Writing for Public Relations
●Writing Media Briefs
●Writing Press Notes / Press Releases
●Writing Content for Media / Press Kits

Module 7: Writing for Brochures
●Introduction to Brochures
●Developing the Structure and Strategy
●Writing Content for Pamphlets

Web Trainings Academy
Zore Complex, Flat 104, Punjagutta. Mobile: [phone] | www.webtrainings.in

3. ●Writing Content for Marketing Folders
●Writing Content for Brochures/e-Books

Module 8: Writing Social Media Posts
●Introduction to Social Media Posts
●Writing for Facebook Posts, Pages, and Events
●Writing for WhatsApp
●Writing for Twitter
●Writing for Instagram
●Writing for LinkedIn Pages

Module 9: Project Work & Career Development
●Project Work
●Career Development for Writers

About the Trainer

Praveen Kumar Machavaram
M.A. (English)
M.B.A. (Marketing)

PraveenKumarMachavaramhasmorethan​twodecadesofrichexperienceintraining,teaching,
corporatecommunication,organizationalconsulting,etc.Praveenhastherarestdistinctionof
developingpromotionaldocumentariesforvaluedclientsindiversebusinessdomains.Hehas
supportedmanycorporateandsocialorganizationsforestablishingstrongbranding,conceptbased
campaignsandpublicrelations.Hehastrained,mentoredandmotivatedteamsatcorporate
organizations,jobaspirantsateducationalinstitutionsandstudentcommunitiesatdifferent
university campuses.


Web Trainings Academy
Zore Complex, Flat 104, Punjagutta. Mobile: [phone] | www.webtrainings.in