Continuous Quality Improvement powerpoint

Continuous Quality Improvement using a Social Marketing Approach

1. Continuous Quality Improvement using a Social Marketing Approach Jamie Alexander July 17 th , 2022 HCA-450

2. Quality Improvement A strategic technique to evaluating the effectiveness of policies and processes and then determining the necessary modifications in both functional and organizational areas. Standard data collection and interpretation are the center of effective efforts. A quality improvement framework offers a continuous or ongoing means for the corporation's shareholders to evaluate and review projects and outcomes.

3. Medical Errors Reduction Every year, medical errors and inconsistencies cause harm to millions of Americans. If we wish to dramatically reduce mistakes and boost efficiency, we must create structures and care processes that anticipate unavoidable human errors and either avoid or correct for them before they cause harm.

4. Conduct: Swot in medical errors The four main components of the SWOT examination are Strengths, Weaknesses, Opportunities & Threats. Errors Care should use its strengths to establish niche positioning in the market, aim to minimize and eradicate vulnerabilities so that it can compete better with rivals seek to exploit opportunities created by a business structure, legislation, and other external world trends and eventually make provision and build plans to counter risks.

5. Describe that target audience whose behavior you are aiming to positively influence. In Health care quality report? The primary or target audience is the population you want to attract and educate with your quality report. For example, the key audience for information regarding the consistency of Medicare programs is elderly individuals. If you've identified your core audience, you'll focus your reporting effort on meeting their information demands.

6. Public Audience You will need to identify which elements of your audience are most significant in order to meet the aims of your study. The most important audience may be: The most inspired reader, the most in need of knowledge, the readers with the greatest clout. It is easier to acquire information on the audience(s) after they have been identified. This understanding will assist you in defining your audience's information demands, how to interact with them more effectively, and when and how to access them.

7. objectives and goals, you would like to achieve connections between the implementation of quality improvement strategies and medical error reduction. Creating a Culture of Safety: Instead of looking at processes and system breakdowns, one person was pointed to the finger and the blame was put there. In comparison, with the proliferation of malpractice, a tradition of error-covering has been promoted. Self-reporting or reporting to others has been prohibited. Just Culture: Healthcare officials, educators and providers are also taking action to build and sustain an atmosphere of protection without fault. Encouraging critical thinking and a 'system-based' approach to error avoidance and prevention, with joint responsibility for patient safety, is crucial to improving patient safety (Agency for Health Research and Quality)

8. Factors surrounding the implementation of your improvement proposal that could positively or negatively sway the target audience's behavior in medical errors. There may be motivational factors for the target group to follow the guidelines or future adoption obstacles that may prevent or dissuade them from compliance with them. The problem is clearly that improving practices stresses the bureaucratic role of a better contact method where all staff members will gain from. That can lead to increased patient protection, which increases everyone's job satisfaction and removes tension from future scenarios where mistakes need to be caught and avoided.

9. How intend strategically market your proposal to the target audience Tangible behavioral activities may include training in the use of the checklist and blog posts from other clinicians on how they successfully incorporated the list's use. The campaign's venue or location should be where the behavior is to be performed—in this case, the operating environment. "Costs," like time costs, are the behavioral success price, such as adjustments in the existing workflow, which can already be partly calculated. Besides non-monetary rewards, such as employee appreciation, any monetary incentives that may be available for dedication to the checklist, such as additional days off or a cash bonus, can also be considered here. Other ways to fix the defined expense include helping the team explore how best to use the checklist to reduce disruption or hearing from active users of the checklist. Promotion consists of messages and contact strategies that promote the target time of purchase, whether mass advertising is used and measurement.

10. Monitoring and evaluate the success of your quality improvement strategies The process for creating a plan for monitoring and evaluation has started by identifying objectives. A basic flowchart of inputs, outputs, and effects can help define other targets and build a CQI initiative method of continuous monitoring. The world of social media networking has exploded, and there are many ways to use these channels and technologies to gather knowledge about surgical safety checklist perceptions and views. On the hospital website, a link could be established to lead employees to information on implementing the checklist by other hospitals. The circulating nurse might build a blog shared with other nurses on a nursing social networking forum.

11. what type of financial backing you will need in order to implement your proposal and any budgetary restraints that could present an obstacle to the execution of your improvement strategies The circulating nurse might build a blog shared with other nurses on a nursing social networking forum Marketing research practices, creating physical goods, manufacturing communication materials and renting time as mass media are used and assessment are also the most expensive aspects of the process. However much of the marketing data on the intended demographic could already be publicly available. The use of secondary tools is also a cost-effective means of studying the target demographic. Internal and external collaborators may also aid in the production of documents or in the conduct of assessments.

12. Complete an Implementation on Plan This is where teaching studies, goals and objectives, target audience judgments and strategies for data monitoring and assessment come together. The execution schedule describes who will do the tasks during this period. It is also considering ways to continue your efforts. A cohesive social media campaign will concentrate on the local target demographic, the circulating nurse in the surgical ward. In return for upsetting the relaxed routine created, the circulating nurse is responsible for leading the team in an essential patient safety effort and provides easy, efficient resources to increase surgical safety.

13. Conclusion Using a scenario based around the use of a surgical safety checklist, a basic CQI approach offers power and transparency by validated social marketing strategies to modify behavior to enhance the greater interest of both internal and external clients—a better surgical atmosphere for patients and team members conducting surgery. There is every reason to expect that social marketing can continue to evolve as a modern strategy and collection of methods to further accept technologies and improve medical errors.

14. References • Johnson, J. K., & Sollecito, W. A. (2020). McLaughlin and Kaluzny's continuous quality improvement in health care (5th ed). Burlington, MA: Jones & Bartlett Learning. ISBN-13: 9781284126594 L. Altman , “The Doctor’s World; Getting to the Core of Mistakes in Medicine,” New York Times , 29 February 2000 , F1 L. Leape , “Error in Medicine,” Journal of the American Medical Association 272 , no. 23 ( 1994 ): 1851 –1857  Crossref , Medline,  Google Scholar ; and J. Reason , “Human Error. Models and Management,” British Medical Journal (18March 2000 ): 768 –770.  Crossref , Medline, Google Scholar • M. Chassin , “Quality of Care: Time to Act,” Journal of the American Medical Association 266 , no. 24 ( 1991 ): 3472 – 3473.  Crossref , Medline, Google Scholar