Convenience sampling

it gives you a clear image about what is convenience sampling and about its pros and cons.

1. Convenience Sampling Prepared By : Tedwin Thomas S2 - MBA BHU Presidency College, Bengaluru

2. A  convenience sample  is one of the main types of non- probability sampling   methods. A   convenience sample  is made up of people who are easy to reach or who are conveniently available to participate in study. Convenience sampling is a type of sampling where the first available primary data source will be used for the research without additional requirements . convenience sampling method can be applied by stopping random people on the street and asking questionnaire questions . 

3. Advantages of Convenience Sampling Simplicity of sampling and ease of research Helpful for pilot studies and for hypothesis generation Data collection can be facilitated in short duration of time Cost effectiveness

4. Disadvantages of Convenience Sampling Highly vulnerable to selection bias Generalisability unclear High level of sampling error