Cooperative farming

4. Members sell products directly to the market
Grade product to obtain best price
Fair weighing without damage or waste
Produce best product – processing
Educating members:-
1-Fair trading practices
2-Marketing
3-Stopping manipulation of
prices

5. FUNCTIONS & PROGRESSFUNCTIONS & PROGRESS
Marketing of produce
Distribution of :-
1- fertilizers
2- seeds
3- agricultural machinery
Processing activities
Storage facilities
Financial assistance

7. BECAUSE!!!!BECAUSE!!!!
 Supplies quality goods to consumers
 Avails grading and transportation
facilities
 Acts as a part of govt.:-
procurement & implementation of
price support policy
 encourage self-help
 Links marketing with credit

9. Collective bargaining
Storage facilities
Standardization & grading
Market infrastructure
Supply inputs & consumer goods
Fair Weighing
No illegal deductions
Links credit, farming &
processing

11. Reduce cost & improved services
Improves marketability:-
-- reduces undefined & undesirable market
changes
Awares regarding costs & input devices
Gives credit
Processing
Storage

12. CO-OPERATIVE Marketing CO-OPERATIVE Marketing
Structure :-Structure :-

13. STRUCTURE OF MARKETING STRUCTURE OF MARKETING
CO-OPERATIVES :CO-OPERATIVES :
National agricultural co-operative
marketing federation(NAFED)
Established 1958
OBJECTIVES :
• co-ordinate & promote marketing
•Undertake & promote inter-state, intra-
state & international trade
•Supplies agricultural inputs like-

14. STATE LEVEL MARKETING :STATE LEVEL MARKETING :
Apex institution for all co-operative
marketing in the state
FUNCTIONS :
•Credit & other facilities to DMS
•Buy & sell products of DMS
•Distribution of:

15. District Level Marketing Societies-District Level Marketing Societies-
Central Marketing SocietiesCentral Marketing Societies

Deal with primary marketing societies at
village level
Purchase and sell agricultural Produce
Supply agricultural Inputs to farmers
through PMS

16. PRIMARY MARKETING SOCIETY :PRIMARY MARKETING SOCIETY :
Deal in single commodity or many
commodities
Collect & standardize produce
Advance loans to their members

17. EVALUATION :EVALUATION :
Less cost of marketing
Quality goods
Help in growth of better crops
Credit facilities at low interest
Fair prices to costumers
Stabilization of prices
Surplus distribution
Help govt. in programmes for rural
development

19. REASONS :REASONS :
Unplanned setup
Malpractices
Lack of initiative by members, only govt.
initiative is observed
Less no. of regulated markets
Competition from credit societies ,
middlemen etc.
Lack of co-ordination
Lack of audit & supervision

20. STILL CONTINUING :STILL CONTINUING :
Illiterate farmers & less marketable
surplus
Lack of warehousing & transport facilities
Defective loan policies
Untrained persons
No incentives to marketing societies

21. MEASURES FOR IMPROVEMENT :MEASURES FOR IMPROVEMENT :
Proper storage facilities
Grading & standardization
Large area of operation
Bring down cost of management
Specialized knowledge & techniques
Better co-ordination b/w credit societies
& marketing societies
Trained & experienced staff