Copilot Webinar with product demo videos (1).pdf

AI has become a powerful asset in conversion rate optimization, helping teams automate user behavior analysis, set up campaigns more quickly, generate actionable reports, and uncover new monetization opportunities. By integrating AI-powered insights and recommendations into their workflows, digital teams can now accelerate and scale their optimization projects more effectively.

Join Thejas, VWO's product marketing manager, to learn how you can leverage the power of AI in experience optimization. He will walk you through practical ways to leverage AI to improve optimization velocity, streamline test creation, and uncover valuable insights hidden in your data.

Reserve Your Spot Now!

1. Improve Experimentation Velocity by a
Leap with AIPowered Optimization
Optimize at scale faster with VWO Copilot
A Product Webinar by VWO

2. A little about me
A computer science engineer who
began his career as a developer and
transitioned into product marketing.

7+ years of experience in crafting GTM
and CRO strategies for SaaS companies
ranging from startups to enterprises.

Published author on global forums like
RevGenius, and Zoho.

Thejas Sridhar
Product Marketing, VWO

3. Why is traditional optimization
difficult?
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4. Data overload - Extracting insights from volumes
of data is chaotic
Manual Effort - Repeating the process
manually every time can cause errors
Execution delays - Reliance on multiple teams to
get campaigns going results in delays
Idea blocks - Generating a pipeline of
high-impact ideas consistently is hard
Optimizing at scale is no childʼs play

5. So how do you overcome
these challenges?
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6. You use AI to
automate processes
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7. To be a trusted optimization companion, AI solutions must be
Reliable at scale Cost-effectiveFlexible Connected
But can any form of AI work? NO!
Easy to implement

8. Say hello to VWO Copilot!
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A powerful AI assistant to accelerate your
experience optimization cycle
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Say hello to VWO Copilot

9. Conquer your optimization hurdles with VWO Copilot
Analysis and ideation
Campaign creation
Opportunity discovery*
VWO Copilot helps you in three main ways
*coming soon

10. Hereʼs a glimpse of how AI is embedded across the VWO product suite
Create new experiences faster:
Automatically create page
groups and campaign variations
with AI, streamlining the setup
process.
Automated heatmap analysis:
Get quick insights on user
interactions & areas of attention
on your site with AI heatmap
summaries.
Generate testing ideas
instantly: Generate testing
ideas with AI in seconds using
your website URL and goals.
Build & analyze surveys:
Generate relevant survey
questions and also get AI
summary for actionable insights.
Create audience segments
through chat: Instantly create
complex segments using AI,
saving time and effort.
Session recording summary:
Save hours of watching
session recordings by
summarizing & generating
insights from user journeys.

11. Letʼs look at the
Copilot in Action!
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12. Identify friction points to get deeper user behavior insights
*in Beta
Copilot combines page-level data, your goals, industry info, click/scroll data — to reveal hidden insights, saving time and effort.

13. Be a co passenger to your users to understand their journey
Summarize individual session recordings or a list of recordings to generate analysis report and save hours.

14. Build a pipeline of personalized, high-impact optimization ideas
*in Beta
Specify the URL  Get testing ideas for the page → Interact with AI and get refined test ideas as per your goals. Simple.

15. Understand exactly whatʼs on your usersʼ mind with the right questions

16. Get insights from multiple responses thanks to Copilot
Create goal-specific survey questions and summarize reports in a jiffy. VWO Copilot extracts deep insights for you!

17. Select and exclude page groups with simple prompts

18. Get a no-code superpower with the AI-powered editor
Create even complex campaign variations using natural language without needing any dev help!

19. Create segments quickly with simple AI prompts, saving your valuable time and effort
You can also create complex segmentation conditions that usually take much longer time to setup and test

20. Filter reports by AI-generated segments for deeper cohort specific analysis
Save these segments for future use and get deeper insights from all your campaign reports easily!

21. VWO seamlessly enhances campaigns with 40+ integrations
+ more
With VWO's native integrations with CDPs like Segment, Lytics, etc. you can bring all your customer data to
one platform enabling you to create targeting and reporting segments using VWO Copilot

22. You can scale optimization at lightning speed with zero compromise on privacy
Standard Certification
Actions & Regulations
Get more details on Compliance and Security at VWO
VWO uses enterprise plans of GPT and Gemini so your data is never used to train the models

23. Data overload - VWO Copilot directly gives you
actionable insights!
Manual Effort - Create page groups and
segments once. Reuse them multiple times
Execution delays - Create even complex
variations and segments with simple prompts
Idea blocks - Generate personalized,
goal-specific ideas and recommendations
Optimizing at scale is childʼs play if you have VWO Copilot!
All thanks to VWO Copilot that catalyzes every part of your optimization process!

24. Whatʼs coming next?
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25. Soon to launch Copilot features will take your customer understanding to the next level
Discover interesting user segments
AI analyzes user interactions and their
impact on your key metrics to suggest
interesting user segments that help you
increase revenue.
AI-powered metric suggestions
Find the right metrics for your
campaigns based on your industry
and needs that you can use in your
optimization campaigns.
Predict user engagement
Generate predictive heatmaps to analyze
user behavior, highlighting engaging and
ignored areas to predict your users' future
click patterns.
Unified user behavioral insights
Get consolidated actionable insights and
recommendations based on your data
across various VWO tools such as session
recordings, heatmaps, funnels & more.

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Questions?

27. Optimize experiences quickly and at scale
with VWO Copilot
Get Early Access For Free
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