Copy of ME91A8Communication Media ~1.PPT

MIL

1. MEDIA AND INFORMATION
LITERACY QUARTER 1 – MODULE
2: INTRODUCTION TO MEDIA
AND INFORMATION LITERACY

2. AFTER GOING THROUGH THIS
MODULE, YOU ARE EXPECTED
TO:

✓
Identify the similarities and differences between and among media literacy, information
literacy, and technology literacyexamine the technology or resources available during the
prehistoric age, the industrial age, the electronic age, and the new or digital age;

✓
Create a log that reflects their current use and interaction with media and information;

✓
Define the key concepts (media, information, technology literacy, and media and information
literacies);

✓
Compare and relate the media and information literacy framework to their own
understandings and competencies

3. WHAT I
KNOW?
1. Social media goes back to some of the earliest
internet technologies and even predates the internet.
2. There has been a huge rise in creativity among the
public since the advent of social media.
3. Microsoft and Apple are two examples of how open-
source companies can become global leaders in their
industries.
4. E-mail is the most popular online communication
technology.
TRUE OR FALSE

4. WHAT I
KNOW?
5. There is growing evidence that heavy multitaskers—
people who have multiple screens open at once and
who are heavy users of social media—show less ability
to concentrate and remember things than light
multitaskers.
6. The tools and technologies that are available to
journalists today have changed the basic principles of
journalism.
7. All news outlets need trained journalists with high
standards.
TRUE OR FALSE

5. WHAT I
KNOW?
8. Technology makes it more difficult to keep up with
news today than in the past because it is difficult to
keep up with all the information.
9. People usually stick to only one trusted news source
to get all of their news.
10. Most news topics, regardless of the source, hold
similar interest levels to everyone, no matter their age,
socioeconomic status or political leanings.
11. Most Americans use four to five devices to keep up
with the news.
TRUE OR FALSE

6. WHAT I
KNOW?
12. Consumers turn to digital or printed newspapers
more than any other news source for most news.
13. An American Press Institute study found that tech-
savvy people use traditional media far less than anyone
else.
14. Using a metered pay model, The New York Times
circulation revenue has now surpassed its advertising
revenue.
15. The best storytellers are those who give audiences
a unique experience.
TRUE OR FALSE

7. ACTIVITY 1. HOW CAN A PERSON ENGAGE WITH MEDIA AND
INFORMATION CHANNELS IN A MEANINGFUL MANNER?

8. ACTIVITY 2.
MEDIA USE
LOG
2.1 You are asked to bring out a sheet of
paper.
2.2 Think of the past week, and record your
use and interaction with media and
information providers (such as internet, social
media, TV, radio, newspaper, etc.). Have them
indicate how many hours were spent engaged
with each one. These do not have to be exact,
and you can estimate the number of hours
you spent each week. Allotted time is 5
minutes for this activity.

10. WHAT IS IT?
Write down all the conclusions
obtained from the vote and
discussion.
Literacy: The ability to identify, understand, interpret,
create, communicate and compute, using printed
and written materials associated with varying
contexts. Literacy involves a continuum of learning,
wherein individuals are able to achieve their goals,
develop their knowledge and potential, and
participate fully in their community and wider society

11. WHAT IS IT?
Write down all the conclusions
obtained from the vote and
discussion.
Media: The physical objects used to communicate with, or the
mass communication through physical objects such as radio,
television, computers, film, etc. It also refers to any physical
object used to communicate messages.
Media Literacy: The ability to access, analyze, evaluate, and
create media in a variety of forms. It aims to empower citizens
by providing them with the competencies (knowledge and
skills) necessary to engage with traditional media and new
technologies.

12. WHAT IS IT?
Write down all the conclusions
obtained from the vote and
discussion.
Information: A broad term that covers processed data,
knowledge derived from study, experience, instruction,
signals or symbols.
Information Literacy: The ability to recognize when
information is needed, and to locate, evaluate, and
effectively communicate information in its various formats.

13. WHAT IS IT?
Write down all the conclusions
obtained from the vote and
discussion.
Technology Literacy: The ability of an individual, either
working independently or with others, to responsibly,
appropriately, and effectively use technological tools.
Media and Information Literacy: The essential skills and
competencies that allow individuals to engage with media
and other information providers effectively, as well as
develop critical thinking and life-long learning skills to
socialize and become active citizens.

14. OTHER
DEFINITIONS
Write down all the conclusions
obtained from the vote and
discussion.
Media - physical objects used to communicate including mass media
(radio, television, computers, film, etc.). Traditionally, media are source
of credible information in which contents are provided through an
editorial process determined by journalistic values and where editorial
accountability can be attributed to an organization or a legal person.
In more recent years the term ‘media’ is often used to include new
online media.
Information Literacy - includes the competencies to be effective in all
stages of the lifecycle of documents of all kinds, the capacity to
understand the ethical implications of these documents, and the
ability to behave in an ethical way throughout these stages

15. ACTIVITY 3.
FLASH NEWS
AND VISUALS

16. ACTIVITY 3.
FLASH NEWS
AND VISUALS

17. ANSWER THE FOLLOWING
QUESTIONS:
1. Did you believe these news
items were true? How did you
know they were true/false?
2. Are all news and
information on the internet
true? Why or why not
3. Who gets to post
news items online?
Expound.

19. ACTIVITY 4. WRAP UP
Using your own words, write the meaning of the following;
a. Media Literacy
b. Information Literacy
c. Technology Literacy
d. Media and Information Literacy

20. WHAT I
CAN DO
Using the Venn Diagram, identify the similarities and
differences between and
among media literacy, information literacy, and technology
literacy.

21. WHAT I
CAN DO
Using the Venn Diagram, identify the similarities and
differences between and
among media literacy, information literacy, and technology
literacy.

22. Write down all the conclusions
obtained from the vote and
discussion.
ASSESSMENT
Essay Writing:
How do Media Literacy, Information Literacy, and
Technology Literacy and Media and Information
Literacy differ in terms of use?

23. ADDITIONAL
ACTIVITIES
Activity 6. Reflection. Does the advent
of media and information literacy help
us to become closer to God, our family
and nation? Support your answer.