Corporate Hospitals

1. CORPORATE HOSPITALS CHANGING FACE MAGAZINE- BUSINESS INDIA JULY 24 - 2011 PRESENTED BY NATHIYA .N RAHUL KR.SINGH MBA(HA)

2. INTRODUCTION Indian healthcare industry is expected to grow up to $40 billion by 2012. The reason for growth- Private players entering into hospital service. The result is growing trend of corporate hospital in metros and even in non-metro cities. The corporate hospitals have totally changed the healthcare delivery system and captured the major tertiary care market.

3. WHY CHANGE? Revenue generation Quality Competition Branding Huge gap between demand and supply (860 bed /million) Harnessing the potential of Medical tourism($2 billion industry by 2012)

4. TOOLS Intensive Marketing and powerful brand promotion. Hiring best Human resources. Intensive expansion . Accepting Health insurance($6 billion ). Technology. NRI doctors.

5. KEY PLAYERS Apollo Hospitals(52) Max Healthcare(13) Fortis(56) Care Hospital(12) Global hospital(8) Vasan Eye Care(80) Medica synergie (4) And many mores…….

6. STRATEGY Franchise model and management contract. Package system-Total charge, LOS Attracting Health insurance(IP as VIP) Medica doctor ecosystem- doctor can choose their own talent pool. Fishing trips-Going foreign to attract NRI medicos. Admission privileges-Outside doctors can admit their patient and can be part of hospital. Appointing senior consultant on full time basis.

7. CONCLUSION There is a sea change in which people are now choosing their healthcare provider and the corporate hospital are fulfilling there need along with commercializing the healthcare delivery system.

8. IT’S A TIME