Corporate social responsibility (CSR) is

Corporate social responsibility (CSR) is the idea that businesses should operate according to principles and policies that make a positive impact on society and the environment.

1. SHIVANI TIWARI
EDTECH ENTREPRENEUR
POST GRADUATE: IIT MADRAS

2. CONTENT
MEANING OF CSR
CORPORATE SOCIAL RESPONSIBILITY THEORIES
PYRAMID OF CSR
CONTEMPORARY CSR CONCEPTS
CORPORATE SUSTAINABILITY
REPUTATION MANAGEMENT
SOCIAL IMPACT MANAGEMENT
TRIPLE BOTTOM LINE
CSR AND BUSINESS ETHICS
CSR AND CORPORATE GOVERNANCE
ENVIRONMENTAL ASPECT OF CSR
CSR MODELS
DRIVERS OF CSR

3. MEANING
•Corporate social responsibility is a gesture of showing the
company’s concern & commitment towards society’s
sustainability & development.
•CSR is the ethical behaviour of a company towards society.

4. Responsibility
towards
Consumers

5. SOCIETY
•Carrying on business with
moral& ethical standards.
•Prevention of environmental
pollution.
•Minimizing ecological imbalance.
•Contributing towards the
development of social health,
•education
•Making use of appropriate
technology.
•Overall development of locality.
EMPLOYEE
•To provide a healthy working
environment.
•To grant regular & fair wages.
•To provide welfare services.
•To provide training & promotion
facilities.
•To provide reasonable working
standard & norms.
•To provide efficient mechanism to
redress worker’s grievances.
•Proper recognition of efficiency &
hard work.
CONSUMERS
•Supplying socially harmless
•products.
•Supplying the quality, standards,
•as promised.
•Adopt fair pricing.
•Provide after sales services.
•Resisting black-marketing &
profiteering.
•Maintaining consumer’s
grievances cell.
•Fair competition.
RESPONSIBILITY TOWARDS:

6. RESPONSIBILITY
TOWARDS
GOVERNMENT
•Obey rules & regulations.
•Regular payment of taxes.
•Cooperating with the Govtto
promote social values.
•Not to take advantage of
loopholes in business laws.
•Cooperating with the Govtfor
economic growth &
development
RESPONSIBILITY
TOWARDS
SHAREHOLDERS
•To ensure a reasonable rate of
return over time.
•To work for the survival & the
growth of the concern.
•To build reputation & goodwill
of the company.
•To remain transparent &
accountable

7. CORPORATE SOCIAL RESPONSIBILITY (CSR)
BUSINESS RESPONSIBILITIES IN THE 21
ST
CENTURY
•Demonstrate a commitment to society’s values and contribute to
society’s social, environmental, and economic goals through action.
•Insulate society from the negative impacts of company operations,
products and services.
•Share benefits of company activities with key stakeholders as well as
with shareholders.
•Demonstrate that the company can make more money by doing the
right thing.

8. CSR EXAMPLES
IBM UK -Reinventing Education Partnership programme
Interactions and sharing of knowledge through a web-based
technology -the “Learning Village” software. Culture of
openness and sharing of good practice
AVON -a partnership with Breakthrough Breast Cancer, and
its Breast Cancer Crusade has raised over 10 million pounds
since its launch 12 years ago
TOI’s Lead India campaign, campaign for contribution
towards educating the poor

9. NEED FOR CORPORATE SOCIAL
RESPONSIBILITY*
1:To reduce the social cost.
2: To enhance the performance of employees.
3: It is a type of investment.
4: It leads to industrial peace.
5: It improves the public image.
6: Can generate more profit.
7: To provide moral justification.

11. Reputationmanagementreferstotheinfluencingandcontrollingof
anindividual'sorgroup'sreputation..
Reputationmanagement(sometimesreferredtoasonlinereputation
managementorORM)isthepracticeofattemptingtoshapepublic
perceptionofapersonororganizationbyinfluencingonline
informationaboutthatentity.

13. 1:
Customertrust:Apositiveonlinereputationcanincreasecustomertrustand
loyalty.Customers are more likely to do business with brands that have good
reviews and ratings, and that respond to feedback and complaints in a
professional and timely manner.Anegativeonlinereputationcanerode
customertrustandconfidenceandmakethemswitchtocompetitors.
2:Recruitmentandretention:Apositiveonlinereputationcanhelpbusinesses
attractandretaintoptalent.Job seekers often research potential employers
online before applying for positions,andtheyprefertoworkforcompaniesthat
haveagoodreputationandapositiveworkculture.
3:Visibilityandranking:Apositiveonlinereputationcanimproveabusiness's
visibilityandrankingonsearchenginesandsocialmediaplatforms.Search
engines like Google use online reviews and ratings as signals to determine the
quality and relevance of a website.

14. Challenges:
1: Fake news
2: Negative
reviews
3: Complaints

15. CASE STUDY ON ORM
Case studies of successful online reputation management (Travel Agency)
Issue/challenge
:Atravelagencywasfacingadeclineinbookingsandrevenuedue
tonegativeonlinereviewsandratingsfromunhappycustomers.Theagencydecided
tohireanonlinereputationmanagement(ORM)companytohelpthemimprovetheir
onlineimageandattractmorecustomers.
The ORM company implemented the following strategies:
1:Monitoringtheonlinereputationofthetravelagencyonvariousplatforms,suchas
Google,TripAdvisor,Facebook,etc.
2:Respondingtocustomerfeedback,bothpositiveandnegative,inatimelyand
professionalmanner,andofferingsolutionsandincentivestoresolveissuesand
complaints.

16. CASE STUDY ON ORM
•Creatingandpromotingpositivecontent,suchasblogposts,videos,testimonials,
etc.,thatshowcasedthetravelagency'sexpertise,services,andcustomer
satisfaction.
•Optimizingtheonlinepresenceofthetravelagency,suchasupdatingtheirwebsite,
socialmediaprofiles,andreviewprofiles,withrelevantandappealinginformation
andfeatures.
Result: As a result of these strategies, the travel agency experienced:
•Anincreaseinpositivereviewsandratings,andadecreaseinnegativeones.
•Animprovementintheironlinevisibilityandrankingonsearchenginesandreview
platforms.
•Anenhancementintheirbrandawarenessandtrustamongpotentialandexisting
customers.