COURSE BRIEFING FEB2024 for undersgraduates

COURSE BRIEFING FEB2024 for undersgraduates

1. BMK21203 DIGITAL MARKETING Semester: February 2024 session Lecturer: Dr. Khalilah Binti Abd Hafiz Faculty: FBMP 1

2. SYNOPSIS Digital Marketing discusses the understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help students digitally create, distribute, promote and price products and services. This course introduces how new digital tools are enabling customers to take a more active role in developing and branding the products they consumer. 2

3. LEARNING OUTCOMES By the end of this course, the student should be able to: CO1 – Discuss the types of digital marketing and its application in marketing in digital business environment. CO2 – Demonstrate the application of digital marketing tools in the marketing principles in the digital business environment. CO3 - Analyze the digital marketing tools, assets and user experience, and digital analytic analysis of digital marketing tools . 3

4. ASSESSMENT COMPONENTS 4

5. GRADING SYSTEM 5 A 80-100 A- 75-79 B+ 70-74 B 65-69 B- 60-64 C+ 55-59 C 50-54 C- 46-49 D+ 43-45 D 40-42 E 0-39

6. LIST OF CHAPTERS Introduction To Digital Marketing Digital Marketing Research Content Marketing Search Engine Optimization (SEO) Affiliate & Video Marketing Consumer Behaviour In Digital Environment S o c i a l Med i a Marketing Email Marketing 6

7. LIST OF CHAPTERS Mobile Marketing Digital Assets & User Experience Digital Analytics 7

8. EBOOK 8

9. RULES IN CLASS Follow my instructions Submission on time Do not disturb others while in class All communications must be in the official Telegram group Contact during office day and hours only 9

10. WORDS TO PONDER When I was a student, I never ask my lecturers for extra marks, but I ask myself: “DO I PUT EXTRA EFFORTS FOR EXTRA MARKS?” 10

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