CPM Discovery presentation - Airline July 2013.pdf

This presentations clearly show that the CellPoint Mobile was the catagory creator of Payment Orchestration

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discovery presentation

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CellPoint Mobile (CPM)
2
Bringing Mobility to Life
Omni-channel Commerce Orchestration
platform
Secure mPayments services
Cost effective solutions
Standard products, fast time to market
Agile sprint methodology
Team of industry experts
Servicing global and large
regional clients and partners
wallet & VAS Experience since
2009
Kristian Gjerding
Mobile payments and wallets
Gerald Kitchen
Global payments and cards
Thomas Thomsen
Consumer VAS and Value Creation
John Zachman
Enterprise Architecture

3. CellPoint Mobile’s products
Core InfrastructureDigital Payments
Customized
Turn
-Key
Merchant size
§Coupon issuing, management and
redemption
§Existing loyalty integration
§CPM proprietary points, tender
and buy-one-get –one free
§Social selling
§Remote and proximity, 3D secure,
one-click payment and multi-acquirer
§eWallets –Any tender, any payment
method
§NFC
§Full spectrum eCommerce
mCommerce including product
catalogue, basket and checkout
§Transportation, event, entertainment,
parking
§Full spectrum of integration,
management and security
capabilities
§Enterprise growth platform
The convergence of hardware, software and acceptance with the wallet enabling
distribution and acceptance, provides an end-to-end platform for merchants and
consumers alike
Ticketing and shoppingLoyalty and couponing
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4. Cathay Pacific stated needs
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§Grow digital sales to 20%
§Transition to direct sales
§Improve passenger
relationship
§Travel information on
mobile
§Increase mobile channel
revenues
§Mobile payments
§Luggage
§Upgrades

5. Anything in Cathay pacific’s world
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6. ………and the group
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7. The New era of ”digital transaction -physical consumption”
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8. Collision
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9. “digital transaction -physical consumption”
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§Continued and rapid
change in consumer
behavior and requirements
§Technology driving
capabilities and expectation
§Immediate need fulfillment
§Integrity, reliability and
flexibility = trust and
loyalty

10. 0%
10%
20%
30%
40%
50%
60%
70%
80%
20122013201420152016
Asia-Pacific(Total)
WesternEurope(Total)
North America(Total)
Eastern Europe(Total)
Latin America(Total)
Worldwide(Total)
Estimated Annual digital channel increase
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11. -CAGR 13%
-E-commerce value
£765 billion (2010) to
£1,460 billion (2015)
-Trend:
Developing countries
Skip traditional payments
systems
eComCAGR estimate

12. 0,00%
0,50%
1,00%
1,50%
2,00%
2,50%
ChinaUSAEU
Global eCommerce share of GDP
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13. Unlocking content; the transaction power of the retail airline
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On-the-
ground
services
On-the-
ground
services
3rdparty
(rail, park)DCS
OtA’s
Reservatio
n
PaymentsMOTO
GDS

14. Commerce orchestration…
…Using a value creation
framework to improve the
pathway to purchase
§Increase Penetration
§New customers
§Increase consumption
§Repeat business
§Trade-up
§Higher ATV per customer
§Increase margin
§Decrease cost of new service
§Decrease cost of operation
Pathway
To
Purchase
Increase
consump
tion
Trade-up
Remove
barriers
Increase
loyalty
Increase
sales
Enhance
experien
ce
Value
Creation
Commerce
orchestration
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15. Key Growth Objectives
Penetration
Cash-2-wallet
Revenue driverCost parameters
Size £
Consumption
eWallet
Revenue driverCost parameters
Size £
Trade-up
LM Upgrades
Revenue driverCost parameters
Size £
Margin
Reduce Rejection
Resource allocation improvement
Size £
example growth model
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