Create Impactful Slides for Case Competitions.pdf

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1. PARAMETERS & INSIGHTS
FINAL SELECTION OF PARAMETERS & REVEALING GENERATED INSIGHTS
•We used SHAP algorithm which
is used to find out the affect of
one parameter on the entire
model (feature importance)
•The model runs over 100
iterations to find the important
features
Running more than 100 iterations we were able to discover the most important features as displayed in the Above Video
Sankey Chart displaying Income class to work life balance to job satisfaction
“Statistically significant” variables taken for plotting pivot tables & give insights
Separate columns created to segregate parameters; E.g. Income Class (A >1.5lacs)
Attrition impacted majorly by: Income, Promotion, Satisfaction, Career goals
•Job satisfaction depends on Work Culture, Training, Communication,
Compensation, Rewards & Recognition, & Performance Appraisal
•Incentives & Rewards
•Qualitative Encouragement
•Implement a Progressive
HR policy
•Follow a bottom-up
approach
RECOMMENDATION
•Age group 28-37, have higher attrition
rate especially whose C & E income class
i.e. (50-100k) and (below 30k)

•C’s attrition > D; skilled employee have
more opportunity are available to them
1 HIGH MIDDLE AGE ATTRITION

2. Differentiating from Competitors2
MedBlue offers personalized assistance to users
Businesses can set prices and users can negotiate
MedBlue will provide in-app recommendations
ULTIMATE SOLUTION
ENABLING A STEP CHANGE IN USER EXPERIENCE AND PERCEPTION TOWARDS HEALTH-TECH
The BIG Idea
Phase 1DEVELOPING EXPERIENCE
Developing Shared Recommendations to
users via an integrated stakeholder channel
Phase 2HYPER PERSONALIZATION
Connecting stakeholders, business offering
service & user looking for consultation
Phase 3 UNIQUELY FOR YOU
Ensuring reduced waiting time through
streamlining the patients’ preferences
Businesses registers on MedBlue App MedBlue highlights in-demand service Business chooses which service to offer
Understanding MedBlue1
•Above video highlights how MedBlue aims to
offer chatbot services to premium users
•Average conversion rate for heath-tech apps
increases by 24.31% with chatbot service
•Add-ons – Human-enabled, Instant AI-Assistance

3. KEY INSIGHTS
Forecasted Growth Patterns
Product Analysis Region Analysis
Chairs sales are far better than the other
products in Furniture category for each of the
segment
Delhi, MP & Uttarakhand have the least sales
and Odisha, Delhi and MP have the least
profit. So overall Delhi & MP show lowest
performance
Phones and Copiers under technology are the
top 2 selling products.
Envelopes, Fasteners and Labels are least
contributors to the overall sale
•However, a huge loss can
incur if the current trend
continues.

•Hence, the retailers must
tread carefully, else they
might face huge
repercussions
Recommendations
Kerala, J&K and Maharashtra are the top 3
states having highest sale and Maharashtra,
Kerala and Assam are the top 3 states in profit
Customer Loyalty & Retention
Customers that fell in Platinum & Gold
category show strong loyalty to other
groups
Retention of those groups should be
of prime importance.
CLV of such groups are higher
compared to others.
Customer Behaviour
Machine Learning & Deep Learning can be
used to understand factors affecting sales &
profit growth.
These 3 models performed good in predicting
future buying patterns of consumers from their
transactional data & RFM analysed data.

•BG-NBD Model
•Random Forest, XGBoost
•PyTorch Neural Network
Market &
Region
Performance
RFM Analysis
•RFM Analysis helps us for clustering our customers
•Customer churning can be calculated
•Buying pattern & behaviour can be understood
Tables(furniture) show highest loss of : $64,083
Copiers(tech) makes highest profit : $258,568
North Region has the highest sales and East
region states have the highest profit.
•The North Region recorded highest sales
•High sales was due to high demand for copiers &
phones which resulted in huge profits.
•The Central region recorded lowest sales
•Copier generated max profits, so the quantity of them should be increased. To
increase it’s sale, retailers must give incentives to customers such as discounts
and flash sales.
•They should strategically place the copiers alongside papers & accessories as our
Market Basket Analysis showed how people were more likely to purchase copiers
if they shopped for papers & accessories.
•Sales of labels and fasterners were low. Shop can include after-sales support and
customer’s feedback pre & post purchase.
•Finally, we recommend a monthly subscription-based model where-in products
having huge profit margins can be sold to consumers at discounted rates and with
a free of charge delivery.
We forecasted the trendline to analyze the prospects of the business
We observed that in the coming few months of 2016, the profit margins can decline if the
product with high demand and profit margins are sold at a similar rate.

4. GAMIFICATION: WALK&WIN
#WALKANDWINCHALLENGE IS A GAMIFICATION PLAN TO ENCOURAGE USER PARTICIPATION
Register Start WalkingWin Prizes
WALK&WIN
13,007 steps
POTENTIAL
Customers will be
awarded extra
rewards & prizes
for inviting their
friends, leading
to a Broadened
reach of the
company
Scaled to a community based challenge where
members can form clans with close friends and
family and challenge other clans to be declared
as ‘The Ultimate Clan’
The Walk&Win Challenge1
•A special step counter will be introduced in the
app
•The first Sunday of each month, will be
celebrated as #WalkAndWinChallenge
•To connect with B2B consumers, Business-wise
competition may also be organized
People in select cities will participate,
where top 10 users will receive prizes
BENEFITS
•Increased Time
on App
•Satisfies social
needs of
customer
Rise in user
loyalty and
retention

5. MARKETING STRATEGY
•Nationwide launch covering all channels & geographies till tier 3
•Going grassroot to increase the relevance and resonance
PHASE 1
Nationwide Ads in magazines,
newspapers, influencers on all
Social media channels
Out of home marketing (OOH)
Eye catching hoardings at
locations having traffic jams
Theme - Tired of Rising prices?
TBBD is back to your rescue
PHASE 2
Targeted marketing through special
grassroot marketing campaigns and
ads with a focus to increase relevance
and trust among customers
Social media campaigns via micro
influencers collaborations
Theme - Making quality
products affordable to India
1 Mass Media 2 Increasing Reach
Channels to be utilized
Rationale - Helping us in increasing the reach, relevance, resonance
Micro influencers - From Tier 1,2 & 3 cities having a follower base between 30k
- 80k
•Rohini James
•Manvendra Singh (Men’s fashion)
•Komal Gudan
Instagram influencers – Kritika Khurana (ThatBohoGirl), Aashna Shroff, Komal
Pandey, & Ranveer Allahbadia (BeerBiceps)
Influencing Target Market through
Social Media campaigns
My Gang is ready, is yours?
#MyGangChallenge

6. BUSINESS STRATEGY
Year 1 Year 2
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Expanding MedBlue App for B2B Revenue generation post-expansion phase (launch premium service based on response)
UI and backend development enhancements Testing & Promotion of ‘MedBlue Plus’ add-on
Promoting Premium Service launch Launch of MedBlue Plus
Marketing campaigns to improve MedBlue’s brand awareness Collaborating with businesses
Establish
MedBlue
as Major
Player
In Market
Sanitary Check
Targeted Advertisements in
magazines, newspapers,
influencers on primary Social
media channels
Out of home marketing (OOH)
Eye catching hoardings at
locations having traffic
jams
Theme – Looking for health &
convenience? MedBlue is here!
Niche marketing through
special grassroot marketing
campaigns and ads with a
focus to increase relevance and
trust among customers
Social media campaigns via
collaborations with influencers
& viral marketing
Theme - Making quality healthcare
affordable to India
Increasing Reach through Mass Media 1
•Expansive launch covering major channels
•Going grassroot to increase the relevance & resonance
PHASE 1 PHASE 2
Overall Value Offered2
•Benefit: Savings
•Basic: Quality
products & service
•Expected: Smooth
Healthcare journey
•Augmented:
Enhanced customer
experience
•Potential: Increased
engagement
Channels to be utilized
Instagram influencers – Kritika Khurana
(ThatBohoGirl), Aashna Shroff, Komal Pandey, &
Ranveer Allahbadia (BeerBiceps)
Rationale - Helping us
in increasing the reach,
relevance, resonance
Micro influencers -
From Tier 1,2 & 3 cities

7. RECOMMENDATIONS
IMPROVING THE ORGANIZATIONAL PERFORMACE AND INCREASING REVENUE
1 The Phoenix Courses
•Introduce special
line of courses
known as ‘The
Phoenix’
•Advanced level
courses & get
certified through
proctored exams in
offline mode
•Introduced in metro
cities & expanded
based on results
2 The Jedi Program (Mentorship)
INSIGHT
59.65% of
audience feels
that the courses
are mere CV
pointers and can
be achieved by
anyone with the
help of internet
Engagement
>5X More
Time Spent
>2X hired
Course Discovery
>8X More
Revenue Rise
>2.7X Likely
•Students aware of specialization
they want but not the Job Role
•Special Program where AI
analyzes possible roles student
will fit in
•Facilitated upon special request
of student & guided by mentor
Increasing Engagement
Course under The Phoenix program to be marked by a
flame symbol in front of the course headline
Forecasted Purchases based on market trends
40% of students are freshers & no industry knowledge
No more than 1 field explored during the internship
57.88% audience not aware of field they want to enter
71.22% not sure if course purchased will help in future

8. FLIPKART THEATRE
GAME ZONE
FlipPlay
DELIVERING EXCELLENCE
FLIP-PLAY & THEATRE WILL PROVIDE HOLISTIC ENVIRONMENT TO ENCOURAGE USER PARTICIPATION
POTENTIAL
Brand sponsored
Games can be
designed which
can create an
interesting
customer
touchpoint for
companies
Features such as ‘Play with Virat’ can be
introduced where people can interact with
avatars of superstar players such as Virat Kohli
and MS Dhoni to gain more attraction
BENEFITS
•Increased Time
on App
•Satisfies social
needs of
customer
Rise in user
loyalty and
retention
Gamification – Flipkart Play1
•Virtual Reality enabled Gaming zone which
leverages Flipkart’s existing Gamification model
•Provide space for brand advertisements and
product placements
•Improves session time & customer loyalty while
increasing scope for Brand Endorsements
Games to reward loyalty points which can
be used to avail discounts & offers

9. ENHANCING EXPERIENCE
Delivering Excellence to Users1
•Many users can’t decide what product to
purchase that fits their need
•ConfettiChatbot will provide personalized
recommendations as per taste preferences
•Complimentary for all users of EatConfetti
Human Consultant-enabled Chatbot2





ers onali a on
C us tomi a on
s er nders tanding

•The service, coming at free of charge for all
the Eat Confetti customers
•It will enable customers to have a human
interaction during their purchase journey
Help customers find their desired products,
crack the best deals & discover offers
Impact3
Increases user time spent on Eat Confetti
platforms & amplifies purchase of products
•Provide 24*7 assistance to the customers that will
solve queries and assist in shopping
•Human touch combined with AI power giving the
customer warmth & intelligence they need
•Improved customer experience through our
ecosystem and accurate communication can help
in building sustained advantage
Channels to use for promotion