Creating A Company Profile for Strategic Management Paper and Limitations of the Study

Creating A Company Profile for Strategic Management Paper and Limitations of the Study
Presented by Jeffrey Ray Miguel
Masters in Business Administration

1. Mr. Jeffrey Ray C. Miguel, LPT
Masters of Business Administration
Pamantasan ng Lungsod ng Maynila
PRESENTED BY
A Comprehensive Guide to Crafting an Effective
Company Profile
Crafting a
Company Profile
for Strategic
Management Paper

2. What is a
Company
Profile?

3. A Company Profile is a detailed business
overview providing background information,
operations, capabilities, mission and values.
Company
Profile
Its primary purpose is to introduce the
business to potential customers, investors,
employees, and other stakeholders.
Found typically on the "About Us" page of a
business’s official website.

5. Importance
of a Company
Profile

6. IMPORTANCE OF A COMPANY PROFILE
Promotion and
Branding Tool
Visibility
Customer Attraction Recruitment
A well-crafted company profile communicates
the brand identity, values, and mission, helping
to create a strong first impression and build
trust with potential clients and investors.
It enhances the company's visibility across
various marketing channels such as websites,
social media, and email, making it easier for
people to find and learn about the business.
A detailed profile can help attract new
customers by clearly explaining the benefits
and unique selling points of the company's
products or services.
It helps potential employees understand the
company culture, values, and mission, aiding in
the recruitment of suitable candidates.

7. IMPORTANCE OF A COMPANY PROFILE
Investor Interest
A comprehensive profile can attract investors
by detailing the company's achievements,
financial health, and growth potentials by
detailing the company's achievements,
financial health, and growth potential.
Credibility Builder
By showcasing achievements and
milestones, it fosters trust among customers,
investors, and partners.
Industry Authority
It cements the company's position as a
thought leader in its domain, fostering
respect and recognition.

8. Functions of a
Company
Profile

9. Functions of a
Company Profile
Overview of the Company
Provides a clear description of what the company does,
its history, values, and goals.
Branding and Publication Media
Acts as a tool for branding and public relations, helping
the audience get to know the company better.
Marketing Strategy
Serves as a marketing tool to attract potential customers
and stimulate business growth.

10. Key
Elements of
a Company
Profile

11. COMPANY
OVERVIEW
AND HISTORY
PRODUCTS
AND
SERVICES
LEADERSHIP
TEAM
Key Elements of A Company Profile
Provides a brief background of the company, including its
founding date and major milestones.
Describes the main offerings, target customers, and
competitive advantages.
Includes names, photos, and bios of key executives and
leaders.

12. MISSION,
VISION, and
VALUES
LOCATIONS
AND
FACILITIES
AWARDS AND
ACHIEVEMENTS
Key Elements of A Company Profile
Outlines the guiding philosophies and principles of the
company.
Lists where the company is headquartered and other
operational locations.
Highlights notable accomplishments, accolades, and
certifications.

13. CUSTOMER
and
PARTNERS
CONTACT
INFORMATION
Key Elements of A Company Profile
Provides an overview of significant clients and strategic
partnerships.
Includes phone numbers, email addresses, social media links,
and other contact methods.

14. Conduct Research
Start with researching the company’s history and key
milestones.
Mission Statement
Create a concise mission statement that outlines the
company’s visions and goals.
Executive Summary
Summarize the company’s products and services to give
a quick overview.
Creating a
Company
Profile
Awards and Recognitions
Include any awards or recognitions the company has
received.
Visual Appeal
Use high-quality images, clear headings, and a well-
organized layout to make the profile visually appealing.

15. Search Engine Optimization (SEO)
Use relevant keywoards and meta descriptions to
improve search engine visibility.
Distribution
Share the profile on the company’s website, social
media, and in print as needed.
Regular Updates
Keep the profile updated to reflect any changes in the
company’s offerings, achievements and leadership.
Creating a
Company
Profile

16. Characteristics
of a Good
Company
Profile

17. Characteristics of a Company Profile
Passionate
Reflects enthusiasm and
determination,
compelling stakeholders
to take notice.
Quirky
Embraces uniqueness
and challenges
conventions, setting the
company apart from the
crowd.
Irreversible
Strikes a balance
between seriousness and
playfulness, fostering
approachability while
maintaining credibility.
Authentic
Exudes honesty and
integrity, establishing a
genuine connection with
the audience.

18. LIMITATIONS
OF THE STUDY
Understanding and Addressing Research Constraints
Mr. Jeffrey Ray C. Miguel, LPT
Masters of Business Administration
Pamantasan ng Lungsod ng Maynila
PRESENTED BY

19. INTRODUCTION
Discussing the
limitations of a study
is crucial because it
highlights the
boundaries within
which the research
operates.
Understanding
these limitations
helps both
researchers and
readers interpret
the findings more
accurately.
"Every research has
its limit and these
limitations arise
due to restrictions
in methodology or
research design."

20. WHAT ARE THE
LIMITATIONS IN
RESEARCH?

21. Research limitations are the practical or theoretical
shortcomings that impact the research process. They can
arise from various factors such as time, budget, methodology,
or scope.
These shortcomings might include a small sample size, lack
of prior research, or methodological constraints.
Acknowledging limitations allows for a
more honest and transparent presentation
of the research findings.

22. Theoretical Limitations
These involve constraints on the scope, depth, or
applicability of the study’s theoretical framework. For
example, a study may only explore a narrow aspect of a
broader theory.
Methodological Limitations
These relate to the research design and methods used.
Issues can include the sample size being too small to
generalize findings, lack of reliable data sources, or
limitations in data collection methods.
COMMON TYPES OF RESEARCH LIMITATIONS

23. Empirical Limitations
These involve the representativeness, validity, or
reliability of the data. For instance, if the data sample is
not representative of the population, the findings may
not be generalizable.
Analytical Limitations
These concern the techniques used to analyze data.
Limitations can arise if the analysis methods are not
robust enough to draw significant conclusions.
COMMON TYPES OF RESEARCH LIMITATIONS

24. Ethical Limitations
These pertain to ethical considerations in the research,
such as issues with obtaining consent, maintaining
confidentiality, or accessing certain data.
COMMON TYPES OF RESEARCH LIMITATIONS

25. IMPORTANCE OF
IDENTIFYING LIMITATIONS

26. Enhances
Validity
Recognizing limitations
helps to enhance the
validity and credibility of
the research by providing
a complete picture.
IMPORTANCE OF IDENTIFYING LIMITATIONS
Builds
Credibility and
Transparency
Discussing limitations
openly demonstrates
transparency and builds
trust with readers.
Guides
Interpretation
Identifying limitations
helps readers interpret
the findings within the
correct context, avoiding
overgeneralization.
Future
Research
Opportunities
Highlighting limitations
provides a foundation for
future research to
address these gaps.

27. IMPACT OF LIMITATIONS ON RESEARCH
Limitations can affect the
accuracy and
generalizability of
research findings.
For instance,
a small sample size may
limit the applicability of
the results.
Example:
If a study on health outcomes only includes participants
from a specific region, the findings may not apply to other
regions with different demographics.

28. Explain the
Implications
Detail how the limitation
affects the study’s
findings, including its
impact on the validity and
generalizability.
Provide concrete
examples and evidence.
HOW TO WRITE ABOUT LIMITATIONS
Identify and
Describe
Clearly introduce the
limitation, specifying its
origin and nature.
For example, describe if a
bias was encountered
during data collection or if
an unexpected variable
influenced the results.
Provide
Alternatives
Suggest how future
research could overcome
these limitations. For
instance, recommend
using a larger sample size
or different data
collection methods.

29. STRUCTURING YOUR RESEARCH LIMITATIONS
Declare Intent
Start by stating that you
will discuss the
limitations and explain
why it’s important to
address them.
Detail and
Justify
Provide in-depth
explanations of each
limitation and justify the
research choices made.
Future Solution
Suggest ways to
overcome these
limitations in future
studies, showing a
proactive approach to
improving research
quality.

30. WHY AND WHERE TO INCLUDE LIMITATIONS
Typically, limitations are discussed in the discussion section to provide context for
the findings. They should be mentioned after highlighting the strengths of the
research methodology. This helps in balancing the discussion. Including limitations
helps to frame the study's conclusions within the right context and directs attention
to areas needing further research.

31. CONCLUSION
It is important acknowledging research
limitations for transparency and
credibility. Encouraging researchers to
openly discuss limitations to enhance
the quality, reliability of research and
emphasize that discussing limitations
will help for future research and
improvement.

32. https://sendpulse.com/support/glossary/company-profile
https://timedoor.net/blogs/What-Contents-Should-You-Put-In-
Your-Company-Profile-7-Necessary-Contents-You-Must-Prepare/
https://www.linkedin.com/pulse/company-profile-101-what-you-
need-know-crafting-lkqze
https://publuu.com/knowledge-base/what-is-a-company-profile/
https://www.aje.com/arc/how-to-write-limitations-of-the-study/
https://www.enago.com/academy/limitations-of-research-study/
References