Creative and Logical Thinking for business

Lecture at Hokkaido university in entrepreneur course

2024-09-18

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Creative and Logical Thinking for business
Kazuaki Oda
Hokkaido University, 18th September2024

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#SerialEntrepreneur #Professor #Consultant
#Investor #Athlete #Mathematics #KeynoteSpeaker,,
-K Consulting Co., Ltd (CEO)
-Nagoya University (Visiting Professor)
-SLOGAN Inc.（Co-Founder& Executive Fellow）*IPO(2021)
-IIT Kharagpur, IISc, Indian Institutes of Management,
IIT Hyderabad, National University of Singapore,
InstitutTeknologiBandung, University of Indonesia,,,
（Guest Lecturer）
Kazuaki ODA (織田一彰 )

3. （Amazonはこちら）
Goodfindからロジカルシンキングの本が出ました！

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(Icebreak)
Pick up the innovations,
inventions, toolsor servicesin
the human history.(50+)
Alsochoosethebestthree!

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(IcebreakANSWER) *7
th
Sep at ITB, 2023
Transistor
Wheel
Language
Nuclear
Antibiotics

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(IcebreakANSWER) *25
th
Aug at NUS MBA, 2023
Toilet
Smartphone
Fire
Internet
Airplane
Wheel

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(IcebreakANSWER) *21stSepat IISc, India, 2023
Wheel, Spice,
Agriculture,
Transportation,
Magnet, Zero,
Electricity, Fire
Plastic, Rope,
Semiconductor

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Tips and typical pitfalls of startups
Kazuaki Oda
Hokkaido University, 7th August,2024
Review!

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Thomas Alva Edison

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(Examples of Innovations)

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(Examples of Innovations)

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The Inventions of The Human
-Language
-Fire
-Agriculture
-Currency
-Electricity
-Telephone
-Car/Train/Plane
-Medicine
-Metal(Iron/Copper/Aluminum,,,)
-Paper/Book
-Music/Art
・・・

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Myth of Innovations
-They are science/engineering based
-Heroine/Hero can make it
-Suddenly it happens
-Found by educated people
-Planned by organizations

14. Innovations are not so difficult!(1)
“S Trap”

15. Innovations are not so difficult!(2)
“Laundry Ball”

16. Innovations are not so difficult!(3)
“Laundry Net”

17. Innovations are not so difficult!(4)
“Vertical Farm”

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“Business Opportunity Principle”
Pain >>> Want
Social issues
(natural disasters,
poverty, inequality,,,)
BusinessOpportunity

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“Any problem is an opportunity”
(Tips by Prof ODA)

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There are some approaches
to find business opportunities
(1)Imagination
(2) Brainstorming
(3) Analogy
(4) Copying
* Bathing, Horse riding, Toilets may be good!

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There are some approaches
to find business opportunities
(1)Imagination
(2) Brainstorming
(3) Analogy
(4) Copying
* Bathing, Horse riding, Toilets may be good
=>Right hemisphere(右脳)
=>Left hemisphere(左脳)

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“Stay foolish!”
We can learn from the legend!

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Today’s question
How do we think in business?

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There are some approaches
to find business opportunities
(1)Imagination
(2) Brainstorming
(3) Analogy
(4) Copying
* Bathing, Horse riding, Toilets may be good
=>Right hemisphere(右脳)
=>Left hemisphere(左脳)

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(Icebreak)
Pick up the innovations,
inventions, toolsor servicesin
the human history.(50+)
Alsochoosethebestthree!

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There are some approaches
to find business opportunities
(1)Imagination
(2) Brainstorming
(3) Analogy
(4) Copying
* Bathing, Horse riding, Toilets may be good
=>Right hemisphere(右脳)
=>Left hemisphere(左脳)

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If you want to ACTIVATEyourcreativepartofthebrain
-Shut the books and go outside!
-Discuss with your friends or partners
-Go to your Comfortable place!
-Have your own routine! *Routine is a switch
-Takeagoodsleep or nap!

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“Stay foolish!”

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How do we think logically?

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We will learn about
“Logical Communication”

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Work1(Case study)
An American Prof. Edo will visit Hokudainext week.
The prof arrives at Shin-Chitose international airport
from USand this is his first time to come to Japan.
Please tell him how to come to HokudaifromShin
Chitoseinternational airport.
Describe it in sentences.

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Work1(Case study)
Example of the answer(1)
“Google it!”

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Work1(Case study)
Example of the answer(1)
“Google it!”
-Is she/he able to use internet in Japan?
-Simple but no information here

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Work1(Case study)
Example of the answer(2)
“Sir, you can pick up taxi
at the airport.
It is about one hour from the
airport to downtown.”

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Work1(Case study)
Example of the answer(2)
“Sir, you can pick up taxi
at the airport.
It is about one hour from the
airport to downtown.”
-Is she/he able to use internet in Japan?
-Simple but no information here

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Work1(Case study)
<Information about the Prof. Edo>
-The person is a professor =>Must be VIP(pick up, LIMO)
-The person comes from US
=>Long way to Japan(tired and to hotel)
-This is the first time to come to Japan
=>transportation, food, hotels
<We do NOT know about Prof. Smith>
-The person is Mr. or Ms. =>Taxi/Uber or LIMO
-How old the person is =>Information literacy
-The person’s nationality =>American?(but name is “Edo”)
-

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Work1(Case study)
Example of the answer(3)
It is very convenienttousetaxiinJapan.Itisquiteeasyand
safe.
Just outside of the airport, you pick up at a pickup zone.
It is almost 1 hour from the airport to downtown and it costs
about 10000 JPY(=100USD). You do NOT need to pay
additional money at the toll gate or pay tips to the driver.
Hokudaicampus and many hotels are in the downtownof
Sapporo.

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EmotionLogic
2 Elements of Communication
We focus on here this time

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Erin Meyer “Culture mapping
https://erinmeyer.com/

41. Erin Meyer “The Culture Map”
https://erinmeyer.com/

42. Erin Meyer “The Culture Map”
https://erinmeyer.com/

43. Erin Meyer “The Culture Map”
https://erinmeyer.com/

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Japanese is a very high-context language.
ハイコンテキスト

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ロジカルに伝えるための情報整理プロセス（実践編）
Main message
Reason/Background
example1 example2
Information Structuring

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In a “Pitch” presentation,
select messages into 3!
(1) Background
(2) Service
(3) Business Model
(Tips by Prof ODA)

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Ex. Info of pitch presentation
(1) Background
Lots of children do NOT access to the net
(2) Service
“Completely free internet access
(3) Business Model
“All companies pay “Children tax”
* Monthly 300JPY for 1 employee

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Problem Solving General Methodology

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ケース面接の解き方
Analytical
Thinking
Creative
Thinking
(1)Problem
Definition
(2)Analyze
Situations
(3)Solve
Issues
(4)Implement
Strategy
Both should be well balanced
Problem Solving General Methodology

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Process1：Problem Definition(問題の定義 )
ロジカルシンキング
(1)Problem
Definition
(2)Analyze
Situations
(3)Solve
Issues
(4)Implement
Strategy

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(1)Problem Definition(問題の定義）
What is the real problem?
Start by gaining a clear understanding of
-What is happening right now
-Who is in charge ofthis problem
-What is the gap between the current
situation and the expectation

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Process2：Analyze Situations(論点の構造化 )
(1)Problem
Definition
(2)Analyze
Situations
(3)Solve
Issues
(4)Implement
Strategy

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(2)Analyze Situations
Analyzethecurrent situationobjectively
Collect and structure the relevant
information around the problem solver
-Gather information using MECE
(Mutually Exclusive andCollectively
Exhaustive) framework
-Structure collected information

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Process3：Solve Issues(論点の絞り込み )
(1)Problem
Definition
(2)Analyze
Situations
(3)Solve
Issues
(4)Implement
Strategy

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(3)Solve Issues
Identify the cause-and-effect relationship
that led totheproblem
Use the “5 Why’s approach” to determine
the root cause that resulted in the
unexpected negative outcome
-Why did it happen? =>”Cause1”
-And did Cause1 happen=>”Cause2”
,,,
-Howcan “Cause N” be changed?

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Process4：Implement Strategy(解の提示 )
(1)Problem
Definition
(2)Analyze
Situations
(3)Solve
Issues
(4)Implement
Strategy

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(4)Implement Strategy
Generate as many solutionsas possible
-Brainstorming approach
-Mind mappingapproach
Evaluate thesolutions
-Impact analysis
-Feasibility study(HR, budget, deadline,,,)

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“Be Ambitious!”byDr. Clark
Thank You !!

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Kazuaki Oda（織田一彰）
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