creativity.pdf presentation... psychology

The Creative process

1. The creativeprocess
Nicolas Tomsen/Pascale Saintrond
HELMoSte Croix
October2014

2. Definitions
•Creativityisa phenomenonwhereby
somethingnew and appropriateis
created
•Creativityisthe processof producing
somethingthatisbothoriginal and
worthwhile
•Creativityisthe capacityto thinkout of
the box, the stepaside

3. •«The actof turningnew and imaginative ideasintoreality.»
"Creativityinvolvestwoprocesses: thinking, then
producing.Innovation isthe production or implementationof
an idea.If youhave ideas, but don'tacton them, youare
imaginative but not creative.»
-Linda Naiman, WhatisCreativity?
•“The first stepisimagination, the capacitythatweall have to
seesomethingin the mind’seye. Creativityisthenusingthat
imagination to solveproblems—call itappliedimagination.
Theninnovation isputting thatcreativityintopractice as
appliedcreativity.
-Sir Ken Robinson, Reading, Writing, and
Creativity, Business Week, February23, 2006

4. •Who: an invidual, a group
•Whataction : imagine, realize, produce, build,
implement
•What: an object, un original solution to a
problem, a new, relevant and appropriated
concept
•Whatbusiness : ANY ! Science, technique, art,
education, commonlife…
•When: daily

5. The four components of
creativethinking
•J. P Guilfordand Ellis Paul Torrance
•The involvedsimple tests of divergent thinkingand other
problem-solvingskillsin four scales
•Fluency
•Flexibility
•Originality
•Evaluation

6. •Persistecyon introducingdetailsto products
•The amountof detailsin the response
•Production of ideas
•The total numberof interpretable, incomingans
relevant ideasgeneratedin responseto the stimulus
FLUENCY
•Production of differentideationalcategoriesFLEXIBILITY
•Produtionof unuasualideas
•The statisticalraretyof the respnsesamongthe test
subject
ORIGINALITY
ELABORATION

7. How to promoteand develop
the creativethinking?
The brainstorming
•Paul OSBORN : Yourcreativepower, how tu use the
imagination tu brighterlife, to getahead( 1948 )

8. •The greaternumberof ideasgenerated, the greaterthe
chance of producinga radical and effective solution
Focuson quantity
•Suspendingjugement, the participantsswillfeelfree to
generateunusualideas
Withoutcriticism
•The touchof madness
•New waysof thinkingmayprovidebettersolutions
Welcomeunusualideas
•Simulatethe building of ideasby a processof association
Combine and improve
ideas

9. The four stages of creative
process
•Graham WALLAS , The art of the toughts( 1926 )
Verification
Illumination
Insight
IncubationPreparation

10. Preparation
•Preparatoryworkon a problemthatfocusesthe individual’s
mindon the problemand explores the problem’sdimensions
Incubation
•Whenthe problemisinternalizedintounconsciousmind
Illumination
•Whenthe creativeideaburstsforthfromitspreconscious
processingto consciousawarness
Verification
•Wherethe ideaisconsciouslyelaboratedand thenapplied

11. ProblematizationIdeation Evaluation Do it!
Purge
Incubation Insight
Declarativeand
procedural
kwoledge
Intrinsicand
extrinsic
motivation
INNOVATION
ART WORKCREATIVITY
The creativeprocess«P.I.E.D»

12. Let’stry
•The Mysteriesof Harris Burdick
•Drawwhathappensbeforeand afterthe
pictures!
•Tools, raises, levers to promote
divergent thinking!

13. And nowcompose !