Creativity vs Innovation. Ideation tools

Creative association/
Cognitive creativity
Ideation tools
Worst idea
Questioning assumptions

1. Creativity
vs
Innovation
Sergio Pinzon

2. Agenda
•Creative association/ cognitive exercise
•Groups and assignment 2
•Ideation tools
•Worst idea
•Questioning assumptions
•Discussion questions

3. Homework 1-Creative
Gadgets Exercise
•Bringagadgetorapictureofitfromyourseconddrawer
inthekitchen. Thesegadgetsarethemostinnovativeand
creative:thebestaretheonesthatarethemostunusual.
Let'sdiscloseandguessinclass.
•Whyaretheyinnovativeand/orcreative?
•Aretheycommerciallyviable/successful?
•Canyoucreatesomethingsimilar?

4. The Random Word
Association Technique
(RWAT)
•Itisapsychologicalandcreativity-
basedexerciseusedtostimulate
creativethinking,brainstorming,
andproblem-solving.It'samethod
thatencouragesindividualsto
generatenewideasbymaking
unexpectedconnectionsbetween
seeminglyunrelatedwords.

5. Activity 1: Floor
Company
Exercise
•Youarethenewproductdevelopmentteamfor:Boring,
DrabandAwfulFloorCompany
•Yourjobistodevelop100newfloorcovering,product
ideas
•Avoidjustaddinganadjectivelike“soft”or“blue”
•Usethecreativitytool
•Havefunandcreateenergy!
•10minutes

6. Try To
Slide It
Dissolve it
Compress it
Roll it
Stir it
Shake it
Spread it
Squeeze it
Separate it
Blend it
Slice it
Melt it
Decrease it
Increase it
Stack it
Inflate it
Divide it
Pry it
Clamp it
Make it
Transparent Movable Immovable Sticky Flexible Inflexible Spin Bounce Rotate Remove Hot Cold Slippery Stretch Pop up Fly Flicker Foamy Explode
Add or Subtract
Springs Elastic Cohesion Traction Nets Filters Waves Vacuum Fiberglass Rubber Tension Wedges Dials Gears Spirals Turbulence Energy Power Time
Imagine that you
Can read minds Are the problem Can fly Have a magic wand
Rule the world
Have unlimited money
Have a magic genie
Can travel in time
Have a computer brain
Move at the speed of light
Can change any object
Can see into the future
Can make yourself smaller

7. Floor company-
Follow up
questions
•How many ideas do you have?
•What helped you be more creative?
•Pick your top 3 innovative ideas
•Report one idea to the rest of the
class

8. GROUP INNOVATION PROJECT
(WEEK 11)
•The project will center on a range of issues which can be entrepreneurial,
business and/or leadership focused.
•In developing the idea/s, existing issues can be utilized, but the solution must
be expanded on significantly to warrant being innovative and/or creative in
nature and how will the change/s be implemented?

9. Ideation tools
Worst idea Questioning assumptions

10. Worst idea
The point is to produce the
silliest, craziest ideas.
Train your brain Think differently Low personal commitment

11. Activity 2- Worst idea exercise
•In your project groups, come up with at least 10 worst entrepreneurial, business, or
leadership focused ideas
•Describe all the characteristics of these terrible ideas and explain why they are so bad
•Search for the opposite of the worst attribute and consider replacing it with something else
•Try mixing and matching different terrible ideas to see what happens.

12. Activity 2- Worst ideas
•From those worst ideas as a group come up and work
on some not so bad ideas that could work. E.g. Hair in
a Can. Share it with the rest of the class

13. Veganism
Health Industry
Banks
Dating

14. Health Industry
Digital currency
Fashion
Plants
Dogs

15. Why do we need to challenge
assumptions?

16. Why do we need to
challenge assumptions
•Do doors always have to have handles?
•Should taps always be hand-operated?
•Do phones really need to have a cable?
•Do cars have to have a driver and a
steering wheel?

17. Questioning Assumptions tool
List assumptions
The only one true does not exist
That it is impossible to do
something
That something works because of
certain rules or conditions.
That people believe, think or need
certain things.
Challenge assumptions
“How could this not be true?”
“What if we could do this twice as
well in half the time?”
Find ways of making the challenge a reality

18. Discussion questions
•What are the key factors that differentiate creativity from innovation?
•How do invention and innovation differ in terms of their impact on society and the economy?
•In what ways can organizations effectively leverage creativity and innovation for strategic
advantage?
•What methods and strategies can be employed to foster a culture of innovation within an
organization?
•How can individuals and teams generate and implement novel ideas to drive innovation in
their respective fields?

19. Homework
Group Innovative Project
•In preparation for the next class, as a group work together on
your Assignment 2. Here's what we need to do:
•1- Agreed innovation project
•2- Compile a list of questions that you need to address for
the project
•3- Develop a schedule outlining tasks and deadlines