Cree_Rey_BrandIdentityKit.PDF_PersonalBd

Brand Developer

1. By Cree Rey
Legacy
The Brand Identity of a Brand Developer

2. Font Families
Baskerville Bold - This serif font is
known to be associated with
authority, respect, and tradition which
are key attributes of my brand’s
personality. This font is perfect for
Titles and Headers, grabbing the
attention of your specific target
market.
Header Font: Baskerville Bold
1
Paragraph Font: Verdana Regular
Verdana Regular- is known for it’s
clean, modern, and universal look.
This specific font pairs well with
the header font, supporting my
brand’s personality and target
audience.
2

3. Font Families (Adobe Fonts)
Header Font: Baskerville Bold
Paragraph Font: Verdana Regular

4. Black is associated with the
authority, intelligence, and
sophistication I want my brand
to uphold.  
Color Palette
BlueBlack Pink
Blue signifies trust,
security, and honesty.
Giving the brand a warm
and inviting presence and
establishing rapport with
prospective clients. 
Pink represents peace,
healing, and tranquility. It
inspires a creative and
artistic vibe for clients to
create and cultivate
freely. 

5. Color Palette
Hex: #1C0000
RGB:28, 0, 0
CMYK: CMYK:
RGB:55,137,202 RGB:255,163,212 RGB:252,252,252
CMYK: CMYK:
Hex: #3789CA Hex: #FFA3D4 Hex: #FCFCFC

6. Color Palette (Adobe Color)

7. Selection Rationale
Psychology of Colors
The chosen colors reflect my personality and goal. Black personifies
the key attributes of my brand identity such as elegance and power.
Blue presents peace and honesty, building rapport and confidence in
the brand. Pink adds components of tranquility and warmth fostering
a creative and artistic vibe. 
Psychology of Fonts
“Baskerville Bold” is a serif font that exudes tradition, respect, and
grandeur, communicating clear and concise information to the
brand’s target audience.
“Verdana Regular” is known to be a sans-serif font and exhibits a clean
and modern look giving the brand a fresh feel while implicating solution-
based content. 

8. References
(2018, May 10). The Psychology of Colours and Fonts in Content Branding. Relevance.
https://www.relevance.com/the-psychology-of-colours-and-fonts-in-content-and-
branding/
(2024, May 23). Adobe Color Essential Training. Linkedin. https://www.linkedin.com/
learning/adobe-color-essential-training/using-advanced-color-harmonies?
autoSkip=true&resume=false&u=50813145
(2022, December 25). The Psychology of the Color Black. Very Well Mind. https://
www.verywellmind.com/the-color-psychology-of-black-2795814