Crm cipla

1. CRM practices of CIPLA Onkar aMBAvane Roll no. 09 MBA 001

2. Cipla Quality in Products Quality in Service We Promise Quality and Deliver Quality The name Stands for the Quality

3. Why does Cipla practice CRM? Marketing Technical Support Customer Service

4. CRM tools Frequent Doctor visits Provide latest information about product Provide medical literature, clinical instruments, stationary etc Sponsoring Doctors for various conferences, seminars, etc. Need Based Medicine (NBM) Arranging camps, CMEs

5. Use of technology in CRM activities Use of ePDA U pgrading knowledge of doctors t hrough e-learning 1. www.cipladoc.com 2. www.ciplaecme.com

6. THANK YOU !