CRM in Automotive industry-TATAmotors

CRM in Automotive industry-TATAmotors
which crm use tata motors use?
how tatamotors provide crm services ?
latest technology in tata motors.

1. AUTOMATIVE INDUSTRY- Tata motors

2. ABOUT Tata-motors industry broad small, medium, and large buses , passenger cars, including premium luxury cars of Two wheeler, three wheelers Passenger vehicles , Utility Vehicles and Multi purpose Vehicles. Fifth largest commercial vehicle market. Largest automobile manufacturer by revenue in India. L argest commercial vehicle manufacturer in terms of revenue in India. The world’s most affordable car — the Tata Nano .

3. TATA MOTORS automotive manufacturing PROCESS

4. WHY CRM ? Need to Centralized customer data base. Better and improved communication with dealers and customers. Increase the customer retention and profits rate. Better feedback on product and services quality. Better cost management. More effective marketing campaign.

5. Crm : Tata motors Tata motors deployed Siebel CRM application throughout Tata Motors organization. Oracle as the largest Siebel deployment in the automotive market . Siebel CRM can handle dealers and the company and it understand our customer better , resulting in greater customer focus. It store Our customer and vehicle data in a single integrated system with the help of Siebel CRM. It improve the customer service.

6. C rm services

7. CRM-Latest technology in Tata motors

8. Thank you