Croma a Tata enterprise

About Croma. Their Presence, Store locations,Competitors, Online brand interaction of croma, the way croma advertises, Assortment mix of Croma, Inhouse products of croma, VM elements of Croma, Offline store visual merchandizing, Exclusively on croma

1. Croma - Brighter Every Day Group 8 Batch M5 Presented By Akshit Khandelwal Aashish Jangid Yash Shrivastav Nikhil Agarwal Kunal Mittal Abhishek Sharma

2. About Founded 9 Oct 2006 A TATA Enterprise Headquarters Andheri Mumbai Maharashtra Tata Cromā is an Indian retail chain for consumer electronics and durables.  Successful expansion into Cromā Zip stores, Cromā Kiosks and latest online vertical, www.croma.com Infiniti Retail Runs Croma Stores catered to all multi-brand digital gadgets and home electronic needs in India Croma Offer a world- Class ambience to shop

3. Presence Croma Has 8 Categories,180 Brands and 6000 Products Stores Floor space Between 15000- 20000 Sq. Feet Stores located in malls 5000-10000 Sq. Feet Presence- Online Stores- OFFLINE Omni Channel Operations- TATA Cliq

4. Store locations ,Kharghar

5. Competitors eZONE Vijay Sales Reliance digital Electro plaza Next

6. Online Presence

7. Online Brand Interaction

8. Advertisements

9. ASSORTMENT MIX

10. IN HOUSE PRODUCTS-SIMPLY CROMA

11. VM Elements in a Croma Store Demonstration- Allow an access to the Product Category Wise Displayed related Products along with their core Separate Section for Particular Brand Display Go with Products at Billing ends Brand wise Display as well Demonstrators from Brand Team Different Sections for different Products

12. Offline Store Visual Merchandizing

13. Categorisation

14. Quick Picks

15. Exclusive available on croma & e-care

16. Outside Croma

17. Price Policy Value Pricing Promotional pricing Time pricing Bundling

18. Thank You