Crop x. The Internet of soil

Unique full stack solution in the ground for water&nutrient analytics

1. The Internet of Soil
Leor Ben-Yakov, VP Business Development

2. CROPX: THE INTERNET OF SOIL
(2 MINUTE VIDEO)

3. UNIQUE FULL STACK SOLUTION IN THE GROUND FOR
WATER & NUTRIENT ANALYTICS
Do-It-Yourself installation✓

4. UNIQUE FULL STACK SOLUTION IN THE GROUND FOR
WATER & NUTRIENT ANALYTICS
Do-It-Yourself installation✓
Simple intuitive interface✓

5. UNIQUE FULL STACK SOLUTION IN THE GROUND FOR
WATER & NUTRIENT ANALYTICS
Do-It-Yourself installation✓
Simple intuitive interface✓
Proven ROI (& scalability!) ✓

6. UNIQUE FULL STACK SOLUTION IN THE GROUND FOR
WATER & NUTRIENT ANALYTICS
Do-It-Yourself installation✓
Simple intuitive interface✓
Proven ROI (& scalability!) ✓
Global connectivity✓

7. UNIQUE FULL STACK SOLUTION IN THE GROUND FOR
WATER & NUTRIENT ANALYTICS
Do-It-Yourself installation✓
Simple intuitive interface✓
Proven ROI (& scalability!) ✓
Global connectivity✓
Reliable & accurate✓

8. •4th time CEO
•Former VC
•IAF pilot (Major)
•MBA
•BA Comp. Science
(Technion)
Tomer Tzach
CEO
•10 years COO in large
scale IOT companies
•Lieutenant Col (Res.)
•MBA
•LLM + LLB
•BSc Comp. Science
Eitan Dan
COO
•15 years HR experience
•Global HR management
•Comp. & Benefits
•MBA
•IDF Captain
Anat Assa
VP HR
•Former Netafim
Executive
•Agronomist
•PHD Plant Biology
(Cornell)
•BSc Plant & Soil
Science (UMASS)
Michael Dowgert
VP S&M
•15 years engineering
experience
•IDF –Mechanical
Designer (8153)
•BSc, Mechanical
Engineering
Nadav
Lieberman
VP HW
•20 years of coding
experience
•IDF Computer Science
Academy (MAMRAM)
•LLB Graduate
Nati Goldberg
VP SW
•10 years BD & Strategy
•Cargill, Gat Foods,
Accenture
•Univ. of Chicago MBA
•BSc (Technion)
•IDF Captain
Leor Ben-Yakov
VP BD
•Over 20 years of Ag
sales experience
•Cargill, Syngenta,
Winfield
•MS Plant Physiology;
BSc Plant & Soil
Science (Ilinois Univ.)
Kevin Hannigan
VP NA Sales
•Two post-docs
•PHD in Plant Science
& Agricultural Genetics
(Hebrew University)
•IDF Elite Unit (MATKAL)
Or Shapira
Chief Agronomist
•10 years experience
with
international & public
companies
•PWC
•BA Accounting &
Business;
•MA In Law
Nir Hacham
VP Finance
CROPX TEAM

9. TOP NOTCH
STRATEGIC INVESTORS

10. V1 V2 V3 V4PRODUCTS
•V1 (2017): 2-depth moisture & temp
sensing, USA only
•V2 (Now): 2-depth moisture, temp
and EC sensing (nutrients);
International modem + satellite;
Improved accuracy
•V3 (Now): +3
rd
depth
•V4 (Q4): distributed comms, initial
plant disease and yield estimation

11. INTELLECTUAL
PROPERTY

12. PREVENT OVER IRRIGATION
YIELD INCREASE
REG / COMPLIANCE
ENERGY SAVINGS
SYSTEMMONITORING LABOR REDUCTIONWATER CONSERVATION
NUTRIENT MANAGEMENT RUNOFF PREVENTION
A VARIETY OF VALUE CREATING USE-CASES

13. A VALUE PROPOSITION THAT IS RELEVANT FOR THE
ENTIRE VALUE CHAIN
Farmer
Originator
s/ Traders
Food
Manu.
RetailersInsurers
Regulators
Distributors
Seed
Company
Agro-chem
Equipment

14. THANK YOU
Contact us:
Leor Ben-Yakov
VP Business Development
[email protected]
American Agriculturalist:Enhancing soil sensor technology
Forbes (video):A Cloud-Based Irrigation Startup
Global Ag Investing:Making the Most of the Internet of Soil
CNBC:Israeli Agriculture Know-How First Lands in the West
Start-Up Nation Central: CropX: The Internet Soil