Customer perception towards Canon printer

Researching why people choose Canon printers among other brands.

1. Customer perception towards canon printer NAME: SRI HARI GUIDE: BHUVANESHWARI

2. Introduction: In  computing , a printer is a machine that makes a representation of graphics or text, usually on  paper .  While most output is human-readable, barcode printers are an example of expanded use for printers. Different types of printers include 3D printers, inkjet printers, laser printers, and thermal printers. Canon Inc. is a Japanese multinational corporation  headquartered in Tokyo , Japan, specializing in optical, imaging, and industrial products such as  lenses, cameras , medical equipment,  scanners, printers, and semiconductor manufacturing equipment.

3. Objectives : To find the satisfaction of the consumer towards selecting a printer and other accessories. To study the factors influencing the consumer to buy a printer. To study the level of satisfaction with the printer. To find the problems faced by the customers.

4. Scope of Study: In the modern business world due to the development of science and technology, many new brands are introduced with new technology. This study can be viewed from a qualitative as well as quantitative nature since it tries to know the opinions, views, and suggestions of consumer buying behavior and the preference for buying printers. This study is an attempt to study consumer buying behavior and preferences towards canon printers in the market.

5. Statement of the Problem: In modern business, it is very important to get satisfaction from the consumers, which increases the volume of profit. So, only when the consumers are satisfied with a particular product or service, they will consume again a particular service. Without any satisfaction of a particular service. We can say that consumers will not go for that service. Hence the research has taken the problem that the consumers are satisfied or dissatisfied with the sales, service, and supply of the printers and other accessories for their continuous usage. The suppliers have been considering customers of different types and extending their full-fledged services. This type of product is admired by the customer and gets satisfied with the printers. This study fully focuses on consumer preference towards printers in Coimbatore city. The importance of this study is to determine the customer's values based on the suppliers' services of the printers and other accessories.

6. Research Methodology: This study is done using the following primary and secondary data: Primary Data : The primary data was collected by a market survey in Coimbatore. The questionnaire was prepared and administrated by taking a sample of 100 consumers, containing different categories of consumers like students, businessmen, and employees. Secondary Data : The secondary data comprises of various Books, Journals, Periodicals, and other published magazines included in the study. Data was also collected from the company's records and the websites "www.canon.co .in” Sampling: Simple random sampling : This type of sampling is also known as chance sampling or probability sampling. Where every item in the population has an equal chance of inclusion in this sample and each one of the possible samples, in the case of a finite universe, has the sample probability of being selected.

7. Limitation of the Study: The scope of the study is limited to the respondents selected from in and around a limited area of Coimbatore. Measurement of Market Survey analysis is a complex subject, which uses non-objectives, which is unreliable. Because of the limitation of time and other resources involved in research, the present study was restricted to a limited number of samples. The survey was conducted between 120 respondents. Accuracy of the study is purely based on the information. The respondent’s views and opinions may change in future circumstances .

8. Chapter scheme: Chapter 1- Introduction and design of the study. Chapter 2- The review of literature. Chapter 3- The profile of the company. Chapter 4- The analysis and interpretation of data. Chapter 5- The finding, suggestions and conclusions.

9. Review of Literature Tao, Y.M., Tang, H., Yang, X. and Chen, X.H., (2023). Reported that Canon printers printed impressions in pure color and high-quality printing mode are very similar to hand-stamped impressions in terms of their microscopic characteristics. These similarities may lead to incorrect conclusions via traditional identification methods. Proposed a method for identifying counterfeit stamp impressions via texture features and image quality parameters extracted from impressions. Wong, C. L., Wang, S., Karimnejad , S., Wijburg , M. G., Mansouri, H., & Darhuber , A. A. (2023). Reported that Canon’s Inkjet printing inks frequently contain polar liquids of low volatility such as glycerol or Poly (ethylene glycols) in addition to the main solvent water. The deposition of these liquids on paper sheets induces swelling of the cellulose fibers, which leads to an overall, anisotropic deformation of the sheet.

10. 3. Balakrishnan, H.K., Dumée , L.F., Merenda, A., Aubry , C., Yuan, D., Doeven , E.H. and Guijt , R.M., (2023). Examined the structural properties of Canon printer materials printed from a single ink are tuned from an effectively dense to a porous material with interconnected pores up to 250 nm. 4. Lei, F., Wei, G., Shen, W., & Guo, Y. (2022). Focused the PDHL-EDAS method is built and applied to the choice of high-quality Canon 3D printer. Finally, compared with the available MAGDM methods under PDHLTS, the built method is proved to be scientific and effective. 5. Hone, Joseph. (2021). Using bibliographical methods with Canon printer to establish his output shows that from the earliest days of the revolution. He also manufactured pamphlets that adapted country principles to contemporary political circumstances.

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