Customer testimonial

How to properly ask permission from a customer while staying within legal rights.

1. Customer Testimonials How to properly ask permission from a customer while staying within legal rights Presented By:

2. What is a Testimonial ? A testimonial is a written or spoken statement in which the subject says that they used a product or service and liked it.

3. Why do we Use Testimonials?  90% of people trust recommendations from people they know. 70% of people trust the opinions of strangers posted online. ( Neilsen , 2009) Testimonials provide social proof that your business has seen positive results and has a history of what you promise in your marketing, sales and conversations.

4. You Should Get a Testimonial if: You have solved their problem They express that they are happy with the product or service. Their situation reflects typical experience with your product or service. They have thanked you for your help

5. Sample Requests for Testimonials Asking for a testimonial: Dear [ Client ], I hope all is well. Because I value you as a client, I would appreciate your feedback. With your permission, I would like to use your comments as a testimonial to help convince future clients that they can benefit from working with us. To help you get started, I’ve included a few questions, but lease feel free to write whatever you would like. ( Include questions ) Thank you for your time, and thanks again for your business. Please let me know if there is anything further I can do for you. [ Your Name ]

6. Sample Requests for Testimonials Letter to a client whom you’ve asked to write a testimonial: Dear [ Client ], Working with clients like you makes my business a great joy. Thank you for agreeing to provide a testimonial. Your story will help inform our potential clients why it is good to work with us and how they can benefit. To help you get started, I’ve included a few questions, but please feel free to write whatever you like. ( Include questions ) Thank you for your time and kind support. We value your business and look forward to working with you again in the future. Please let me know if there is anything further I can do for you. [ Your Name ]

7. Sample Requests for Testimonials Letter to a client asking if you may quote them for a testimonial: Dear [ Client ], Thank you for taking your time to express your kind comments to me. Your praise brightened my day, and clients like you make everything I do worthwhile. With your permission, I would like to share your thoughts with potential clients. Your words will help them to understand how they can benefit from working with us, and why they should do so. Do I have your permission? Thank you again for your business, and please let me know if there’s anything further I can do for you. [ Your Name ] Via http://www.sitepoint.com/how-to-ask-for-testimonials/

8. To ensure you receive a convincing testimonial, you might want to consider providing sample questions in your request email to help your client open up. How did you benefit from working with [ company ]? What is the most significant improvement that has resulted from your work with [ company ]? Why did you select [ company ]? What were the results of working with [ company ] and what did [ company ] do to contribute to the outcome? Example Questions

9. You’ve Got the Testimonial ...now what? There are growing attempts to regulate testimonials, with closer scrutiny on both the state and federal levels. The regulation of testimonials and other types of advertising comes under the Federal Trade Commission’s rules and regulations on the federal level.

10. More About Your Testimonials If you have reason to believe a testimonial is not true, don’t use it. Keep your testimonials up-to-date. Disclose any paid compensation for the testimonial. Make sure the testimonials you use reflect the TYPICAL experiences with your products. Document each testimonial with the date, name, and signature giving permission to use it.

11. Testimonial Release Template I/we, hereby give my/our written permission to ________________________________ personally, and/or any successor and/or assignee(s), to use our testimonials in their/his/its advertising without any consideration paid to me/us . I/we understand and acknowledge that ______________________________ personally, and/or any successor and/or assignee(s) may use my testimonial(s) for commercial purposes or otherwise. As the undersigned(s), I/we hereby agree that the aforementioned entities shall be the owner(s) of the copyright(s) of my/our testimonials. The aforementioned entities shall be entitled to reproduce it, and/or to use the testimonial(s) in any manner. _____________________________________________________________ Signature Date _____________________________________________________________ Printed Name _____________________________________________________________ Signature Date ______________________________________________________________ Printed Name

12. Sources: http://www.debutmarketing.com.au/how-and-why-you-should-use-testimonials-in-your-business / http:// www.sitepoint.com/how-to-ask-for-testimonials http://www.info-marketing.org/resources/easy-legal-compliance-manual/ensuring-testimonials-comply-with-law Connect with Us : www.devonintlgroup.com @ DevonIntlGroup company/ devon -international-group pinterest.com/ devonintlgroup / facebook.com/ DevonInternationalGroup