D mart

DMart is a chain of hypermarket and supermarkets in India founded by Radhakishan Damani in the year 2002.  As of 2018, it has 154 stores spread across Maharashtra, Andhra Pradesh, Telangana, Gujarat, Madhya Pradesh, Chhattisgarh, Rajasthan, National Capital Region, Tamil Nadu, Karnataka and Punjab.
DMart is promoted by Avenue Supermarts Ltd. (ASL). The company has its headquarters in Mumbai.

1. Dmart Mehnat Hamari Bachat Apki . MADE BY:- Satyam Sahu Sahnawaz Rain Vivek Pawar

2. Introduction DMart  is a chain of hypermarket and supermarkets in India founded by Radhakishan Damani in the year 2002 .  As of 2018, it has 154 stores spread across Maharashtra, Andhra Pradesh, Telangana, Gujarat, Madhya Pradesh, Chhattisgarh, Rajasthan, National Capital Region, Tamil Nadu, Karnataka and Punjab. DMart is promoted by Avenue Supermarts Ltd. (ASL ).  The company has its headquarters in Mumbai. Founded Powai ,  Mumbai ,  Maharashtra (15 May 2002.

3. Retail Format Pricing Store location services Advertise and promotion Interior and exterior design Store layout Visual merchandise merchandise

4. Competitors

5. Points, taken care of 1.    The Indian customer , who shops at air-conditioned stores, does not run her family’s grocery needs on a tight budget. While supermarket customers are, by and large, well-to-do people, yet everyone wants to save money. People with money buy more, to achieve higher savings. DMart’s pricing is designed for the customers to save more across everything she buys. However, those who buy bigger packs save even more. It’s as simple as that! The merchandise department of DMart, its buyers, act more like agents of the customer and not of the company. This is in line with Sam Walton’s description of his merchandise department. If the buyers buy better, they can sell cheaper. 

6. 2.    Store employees or associates  are first generation retail workers in India. Self-service retail is still in its early stages of evolution. Combine this with the fact that culturally, in India, service and servitude have often been treated as one and the same, and it becomes obvious that introducing a service-oriented format in our country is a mammoth task. Workers and servers in all walks of life come from a different class and socio-economic background than the people they serve.

7. 3.    Vendors , who deliver goods and get paid by retailers, are small and medium traders, micro-entrepreneurs, by a vast majority.  Even when supermarkets buy goods made by reputed MNCs, the real last-mile seller is often a distributor named Agarwal & Sons, for example. Small traders in India, as a rule, are always short on capital and perpetually stressed about their working capital situation. DMart decided to be a market beater by paying faster than market norms to its vendors. 

8. SWOT analysis of D mart Strengths in the SWOT analysis of D mart : Focus on long-term Slow scaling up Discount Policy Clear price based .

9. Weaknesses in the SWOT analysis of D mart : Focus on certain places Slow growth Sustainability of low pricing No frills  

10. Opportunities in the SWOT analysis of D mart :  Technology Personalization of services

11. Threats in the SWOT analysis of D mart : Online retailers Online Start - ups

12. Marketing Mix of D-Mart – D-Mart Marketing Mix Product in the Marketing Mix of D-Mart : Food items including vegetables, fruits, dairy products, frozen eatables Grocery items like flour, rice, dal, sugar, salt Apparels for kids, male and females Beauty products and personal care including soap, shampoo, cleanser, toner Kitchenware including crockery, utensils, plastic containers Toys and games for children Home appliances like iron, mixer grinder, grill toaster Bed and bath linen Luggage like trolley bags Footwear for everyone including children, men and women Daily essentials like biscuits

13. Place in the Marketing Mix of D-Mart :  Ahmedabad, Surat, Rajkot, and Bhuj in Gujarat, Tirupathi in Andhra Pradesh, Hyderabad in Telangana, and Bangalore in Karnataka, Mumbai and Kolhapur in Maharashtra.

14. Price in the Marketing Mix of D-Mart : D-Mart is a departmental store and believes in levying an economic pricing policy for its products. The company has taken a low-cost approach to target that group which is price sensitive. As mass merchandise is its mantra it has kept prices at reasonable and economic rates so that a customer can easily purchase it. D-Mart has adopted a simple strategy of garnering huge sales through affordable prices and keeping price range within reach of customers is its top priority.

15. Promotions in the Marketing Mix of D-Mart : D-Mart is one of the largest multi-brands in India and to maintain its position as one of the best, company has adopted several promotional activities. It offers gift coupons to reward its employees and during certain periods to boost its sales, coupons are also allotted to customers when they meet certain standards of bulk purchase. Discounts are offered during festive seasons, for example, there was a 10% off on prices of Cadbury products during Raksha Bandhan . D-Mart also creates brand awareness and visibility through hoardings. Latest offers and schemes can be easily known through its promotional activities that are published in newspapers.