Data Privacy in Web3 Meeting 2025 Consumer Expectation.pptx

Explore how Web3 is reshaping data privacy in 2025. Learn key technologies like zero-knowledge proofs, verifiable credentials, and strategies to meet rising consumer expectations for security and control.

1. Data Privacy in Web3: Meeting 2025 Consumer Expectation

2. Introduction Web3 promised user data control, but 2025 consumers expect more: Transparency Granular consent Strong security This presentation explores how businesses can meet these expectations.

3. 2025 Consumer Expectations Users want clear, granular consent. Demand for transparency on data use. High sensitivity for identity & financial data. Trust depends on demonstrable control & accountability.

4. Web3: Opportunity & Risk Opportunities: Decentralized identity. Verifiable credentials. On-chain proofs without revealing data. Risks: Public ledger exposes metadata. Hard to comply with deletion requests. Regulatory pressure rising.

5. Key Privacy Technologies Zero-Knowledge Proofs (ZKPs): Verify facts without sharing raw data. Verifiable Credentials: Selective data sharing. Off-chain Storage: Keep sensitive data off-chain, anchor proofs on-chain. Wallet Privacy: Address rotation, minimal telemetry.

6. Regulation Catching Up European Data Protection Board issued blockchain privacy guidelines. Compliance needed for GDPR & other global rules. Cross-border data laws impact design choices.

7. Meeting Expectations: Practical Steps 1. Transparent data flows. 2. Selective disclosure by default. 3. Minimize on-chain personal data. 4. Improve wallet privacy. 5. Conduct privacy impact assessments. 6. Get independent audits. 7. Communicate simply & clearly.

8. Privacy as a Growth Lever Treat privacy as a differentiator. Premium tiers with privacy features. Partner with trusted issuers. Use privacy as part of onboarding & marketing.

9. Friction & Trade-offs ZKPs can be expensive to compute. UX for decentralized identity is still new. AML rules vs privacy balance is tricky.

10. Checklist for Product Teams Use ZKPs and verifiable credentials. Store minimal off-chain data. Harden wallet privacy. Run DPIAs and audits. Monitor regulations continuously.

11. Measuring Success You meet expectations if: Users can easily control & revoke data access Data flows are transparent & verifiable Privacy reduces real-world harms like profiling & identity theft

12. Final Note Start small, measure impact, invest in one standout privacy feature, and explain it simply. This will build trust and adoption in Web3 in 2025.