Dave Ulrich_ Four Central HR Roles in an org.pdf

Dave Ulrich_ Four Central HR Roles.pdf

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Dave Ulrich: Four Central HR Roles
HR Roles in the Organization
Organizational
Processes
People
Day-To-Day
Operational
Focus
Role #1:
Management of Firm
Infrastructure
Role #2:
Management of EE
Contributions
Future
Strategic
Focus
Role #3:
Management of
Strategic HR
Role #4:
Management of
Change

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HR Competencies
Skills and abilities all HR managers
need to possess to be successful.

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Financial Knowledge
Human resource professionals should be familiar with
their organization’s financial situation and understand
how human resource activities are impacted by and
can influence the organization’s financial success.

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HR Certification
HR certification provides an opportunity for those who
work in the area of human resource management to
demonstrate their professional competence.

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Organizational
Strategy

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Organizational Strategy
HR managers serve as strategic partners with
other corporate executives in executing strategy.

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Vision
Product or service the company ought to provide.

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Mission Statements
What elements are usually found in
mission statements?

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The Role of Strategy

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Perfect Competition Imperfect Competition
•Numerous sellers/buyers
•Perfect information
•Homogeneous products
•No barriers to entry or exit
•Few competitors
•Numerous suppliers/buyers
•Asymmetric information
•Heterogeneous products
•Barriers to entry
Average or Below-
average Profits
Supernormal Profits
The Goal of Strategy: Imperfect Competition

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Three Grand Strategies
What are the three grand strategies
identified by Michael Porter?

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Managers seek to formulate strategies that align internal
organizational characteristics & external environment.

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HR & The Value Chain

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Strategy Formulation

Selecting the right competitive strategy is vital to
a firm’s success.

How are strategies formulated?

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Identify the Organization’s
Mission & Objectives
Analyze Environment:
Opportunities & Threats
Analyze Resources:
Strengths & Weaknesses
Formulate Strategy Implement Strategy
Evaluate and Monitor Results
Strategic Management Process (SWOT Method)

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Strategic Alignment
Sales/Marketing
Strategy
HR
Strategy
Corporate
Strategy
Business Unit
Strategy R&D
Strategy
Operations
Strategy
-Identifies business
-Provides guidance
-Identifies competitive advantage
-Provides a plan
-Functional units’ strategies should align with business strate gy

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Organizational Capabilities
HR
Practices
Organizational
Capabilities
Business
Strategy
Organizational capabilities allow a firm
to implement its business strategy.

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Aligning the Organization
Good strategies depend on good
alignment and implementation

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ORGANIZATION
Processes
Systems
Structure
Strategy
Vision/Mission
Feedback
Culture
Designing Effective Organizations

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Resource-based Theory
of the Firm
Control of resources that are
rare, nontradable,
nonsubstitutable, valued by the
market, and difficult or
impossible to imitate
.

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Distinctive Competence or Core Capability

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Potential
Entrants
Buyers
Substitute
Products
Suppliers
Rival
Firms
Five Forces Model of Competition

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Competitor Analysis

future objectives

current strategy

assumptions

capabilities