Deconstructed: How Zepto’s 10-Minute Delivery Model Redefined Commerce

Zepto’s business model redefines quick commerce by leveraging a network of hyperlocal, automated warehouses called “dark stores” strategically placed within neighborhoods to enable 10-minute grocery delivery. This speed is achieved by combining this physical infrastructure with sophisticated t...

Zepto’s business model redefines quick commerce by leveraging a network of hyperlocal, automated warehouses called “dark stores” strategically placed within neighborhoods to enable 10-minute grocery delivery. This speed is achieved by combining this physical infrastructure with sophisticated technology that uses predictive algorithms to stock inventory based on local demand patterns, optimizing both the picking and last-mile delivery processes. While the company generates revenue through commissions, delivery fees, and advertising, its path to profitability hinges on achieving high order volume to offset the significant operational costs. Ultimately, Zepto’s true impact lies in its success at making extreme speed a viable retail standard, forcing the entire industry to reconsider the logistics of convenience.