Denver Broncos

My NMDL Spring 2011 Presentation on the Denver Broncos

1. Denver Broncos Online Strategy Proposal By: Lisa Thompson, NMDL Spring 2011

2. Overview Began in 1960 Stadium: Invesco Field at Mile High Over 75,000 fans at the games and millions at home

3. Theme: “Bleeding Orange and Blue” Two colors to associate with the Broncos Fans bleed the colors of their favorite football team, live by them and always believe in them

4. Overview Challenges: Reputations Season record Marketing to other companies Goals: Move forward in social media Sharing more information to fans Get involved more in the community Help players keep a positive image Adding fans to each of the social media parts

5. Current: Upgrade Current Using Social Media Keep doing: YouTube, Newsletter and mobile device Blog: Add Blog from fan and quarterback Facebook: Link more news from all parts of the Broncos Add 100,000 fans in timeline Twitter: Using different accounts: Denver Broncos main Players Community Relations Coordinator Also: Blogs, Newsletter, and Mobile Device

6. Add: Apply: Using Social Media Groupon : Give coupons out for games, merchandise and promote products Foursquare: Checking into the stadium or other areas that promote the Broncos

7. Using Players to Promote Broncos Using main players: Quarterback Tim Tebow , Cornerback Champ Bailey, Wide and Receiver Brandon Lloyd Keep positive image Twitter accounts, blogs and being active in the community Will help with success of campaign

8. Evaluate Success   Audience: By number of fans Followers Subscribers Readers Conversions: Using ROI Measurement (return to investment) Blog interaction. By comments and interaction with readers by responding. Engagement: User comments, likes, check-in, coupons printed DMs on Twitter, mentions, RTs Web Traffic: Available from your site tracking system using Google Analytics How many visitors to your website came from each platform.

9. Keywords for SEO Keywords: Denver Broncos Bleeding Orange and Blue NFL John Elway Bronco Community

10. Time line Bud get Suggested Timeline and Budget August 2011-January 2013 Monthly checking during the year campaign is very important. Making sure everything is meeting goals and if not making changes     $300,000 for advertisements, revamping of things and keeping current items Maintenance, Staff, Merchandise and Advertisement.