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1. DESIGN STUDIO RETAIL SPACES Submitted By:- Suchita Mantry

2. ABOUT DOMINO’S Domino’s Pizza is a renowned international pizza delivery and carryout chain that has established itself as a leader in the global fast-food industry.  Founded in 1960 by Tom Monaghan and his brother James Monaghan in Ypsilanti, Michigan, United States, Domino’s Pizza has grown exponentially over the years to become one of the largest pizza chains in the world. Domino’s Pizza has expanded its operations globally, with more than 17,000 stores across more than 90 countries. The company’s commitment to delivering excellent customer service and delicious pizzas has helped it gain a loyal customer base worldwide. Domino’s Pizza prides itself on its innovative approach to pizza delivery, using technology and efficiency to provide customers with a seamless ordering experience. The bright geometric logo of the Domino's Pizza chain depicts a domino in a blue and red color palette with three white dots, which symbolize three first restaurants that were opened by the franchise in 1965. As for the color palette, it was chosen by the owners as the most attractive and appealing for customers.

3. PURPOSE & VALUES OUR PURPOSE At Domino’s, we’ve always been about bringing people closer, connecting them through the worlds best bonding food: Pizza. Simply put… our pizza brings people closer. In this divided world, we’re determined to break down the barriers between our customers, and the food they love to share.   OUR VALUES Be generous and provide joyful experiences Crush convention  Do the right thing, because it's the right thing to do  Invest to create devotion  Help people grow and prosper 

4. MARKETING STRATEGIES OF DOMINO’S PIZZA Domino’s Pizza has been highly successful in its marketing efforts, employing various strategies to maintain its competitive edge and drive customer engagement. Here are some key marketing strategies employed by Domino’s Pizza: Social Media Presence : Domino’s Pizza has leveraged the power of social media platforms to engage with its customers and create a strong online presence. The company actively maintains accounts on popular platforms like Facebook, Twitter, Instagram, and YouTube, where it shares promotional offers, responds to customer queries, and runs interactive campaigns.  Digital Advertising : To target specific demographics and regions, Domino’s employs data-driven digital advertising tactics such as search engine optimization (SEO), paid search marketing, display advertising, retargeting, email marketing, and social media advertising. Their ad creatives feature bold colors, animations, catchy headlines, and mouthwatering visuals, effectively showcasing their products in action.

5. MARKETING STRATEGIES OF DOMINO’S PIZZA Compelling Advertising Campaigns: Domino’s Pizza is known for its creative and engaging advertising campaigns that resonate with its target audience. Over the years, the company has launched several memorable campaigns, such as the “ You Got 30 Minutes ” guarantee and the “ Pizza Turnaround ” campaign. These campaigns not only showcase Domino’s commitment to quality and customer service but also generate buzz and keep the brand top of mind for consumers. By using humor, storytelling, and relatable scenarios, Domino’s effectively captures attention and differentiates itself from competitors . Emphasis on Convenience and Delivery : One of the core marketing strategies of Domino’s Pizza is its emphasis on convenience and efficient delivery service. The company recognized early on that customers value quick and hassle-free food delivery. Domino’s leveraged this insight by investing heavily in technology and infrastructure to streamline its delivery operations. The introduction of online ordering, mobile apps, and GPS tracking systems has made it incredibly easy for customers to place orders and track their deliveries in real-time. This focus on convenience has allowed Domino’s to position itself as a go-to option for fast and reliable pizza delivery.

6. MARKETING STRATEGIES OF DOMINO’S PIZZA Special Offers : Keeping the competitive spirit alive, Domino’s offers special daily deals, bundled combos, seasonal specials, and personalized discount codes based on user history. Such promotional activities lure customers in and keep them coming back for more. Gamification : Encouraging users to play interactive games on their website, Domino’s has incorporated elements like spin wheels, scratch cards, quizzes, trivia contests, guessing games, and prize giveaways. These not only entertain but also reward participants with prizes ranging from free pizza credits to merchandise. Food Blog Collaboration : By partnering with influential bloggers, YouTubers, Instagrammers, TikTokers, etc. in the foodie space, Domino’s benefits from their large following and expert opinion endorsements. Such collaborative posts, reviews, tutorials, recipe hacks, unboxing vids, taste tests, chef challenges, and social media takeovers allow Domino’s to leverage their popularity and influence over consumer behavior, building brand trust and reputation.

7. MARKETING STRATEGIES OF DOMINO’S PIZZA Menu Innovation and Personalization : Domino’s Pizza continuously strives to meet evolving customer preferences by introducing new and innovative menu offerings. The company regularly conducts market research and experiments with new flavors, crusts, and toppings to keep its menu fresh and exciting. Domino’s also allows customers to customize their pizzas according to their preferences, providing a personalized dining experience. This focus on menu innovation and personalization helps Domino’s attract a wide range of customers and cater to their individual tastes Emphasizing Sustainable Practices : As part of the green initiative, Domino’s has implemented changes to their packaging materials, recycling processes, energy usage, waste management procedures, and sourcing practices. By communicating progress towards sustainable goals through social media, press releases, newsletters, in-store posters, and public awareness drives, they appeal to environmentally conscious consumers who value responsible choices by companies.

8. MARKETING MIX OF DOMINO’S PIZZA The marketing mix, also known as the 4Ps (Product, Price, Place, and Promotion), is a fundamental concept in marketing strategy. Let’s explore how Domino’s Pizza applies the marketing mix to drive its business success: Product : Domino’s Pizza offers a diverse range of products, with its core offering being pizza. The company provides a variety of pizza options, including classic and specialty flavors, various crust options (thin crust, hand-tossed, and pan), and a wide selection of toppings and sauces to cater to different tastes and preferences. Besides pizza, Domino’s also offers side dishes such as breadsticks, chicken wings, pasta, salads, and desserts to complement the main course. The product strategy of Domino’s Pizza focuses on delivering high-quality, fresh ingredients and maintaining consistency across its menu offerings.

9. MARKETING MIX OF DOMINO’S PIZZA Price : Domino’s Pizza adopts a competitive pricing strategy that balances affordability with value for money. The company considers factors such as ingredient costs, production expenses, and market demand when setting its prices. Domino’s offers a range of pricing options, including single pizza orders, combo deals, and value meal packages to cater to different customer segments. The company also provides regular promotional offers, discounts, and loyalty programs to incentivize repeat purchases and enhance customer retention. Place:   The company strategically selects locations near residential areas, commercial districts, and educational institutions to capture a broad customer base. Additionally, Domino’s invests heavily in technology and online platforms to facilitate seamless online ordering and efficient delivery services. Through its mobile app and website, customers can easily locate nearby stores, place orders, and track their deliveries

10. MARKETING MIX OF DOMINO’S PIZZA Promotion: Domino’s Pizza utilizes various promotional strategies to engage its target audience. The company runs creative and engaging advertising campaigns across different media channels, including television, radio, print, and digital platforms. These campaigns highlight Domino’s key differentiators, such as fast delivery, fresh ingredients, and customization options, to attract customers. Social media platforms are also crucial for Domino’s, where it actively engages with customers, shares promotional offers, responds to inquiries, and runs interactive campaigns. Additionally, Domino’s employs public relations efforts, sponsorships, and community engagement initiatives to strengthen its brand image and build positive relationships with customers.

11. TARGETS OF DOMINO’S PIZZA Targeting involves selecting specific customer segments to focus marketing efforts on. Based on the segmentation analysis, Domino’s Pizza targets the following customer segments: a.  Convenience Seekers : Domino’s targets customers who prioritize convenience and value quick and hassle-free food delivery. This includes busy families, students, and professionals looking for a convenient meal option. b.  Tech-Savvy Customers : Domino’s caters to customers who embrace technology and prefer online ordering and mobile app convenience. By offering user-friendly online platforms and innovative ordering options, such as voice-activated devices and social media integration, Domino’s appeals to this target segment. c.  Value-Oriented Customers : Domino’s targets price-conscious customers who seek affordable meal options without compromising on taste and quality. By offering combo deals, discounts, and loyalty programs, Domino’s attracts and retains customers looking for value for money. d.  Customization Enthusiasts : Domino’s appeals to customers who enjoy personalizing their pizza orders. By offering a wide variety of crusts, toppings, and sauces, Domino’s caters to individuals seeking a customized dining experience.

12. REVIEW AND CONTROL OF DOMINO’S

13. SWOT ANALYSIS OF DOMINO’S

14. CASE STUDY First Floor Rex Plaza Unit No 24, Plot No. 967, Jobra Rd, College Square, LIC Colony, Cuttack, Odisha 753003

15. CASE STUDY The three dots on the logo symbolize the three original Dominos locations that were open at the time. As the company planned to work hard on franchises, they planned to add a dot each time that a new location opened. The Domino's logo is a simple, red and white design that prominently features the letter D .

16. THANK YOU