Design Thinking Based Approach to Product Developement.pptx

6E Design Thinking Based Approach to Product Development

1. Design Thinking Based Approach to Product Development Anshu Gupta

2. 6E Design Thinking Approach to Product Development Engage Identify opportunity Empathize Understand User Explore Ideation Experiment Prototyping & Testing Execute Solution Implementation Evaluate Continuous Improvement Final product/service is selected Prepare detailed specifications and documentation for the final product/service Document style guides Develop user flow diagrams, product roadmap, implementation roadmap, and release (MVP) plan Write user stories with acceptance criteria Initiate sprint-based implementation Create user manuals and training materials Test, build, and launch the product Establish launch metrics and KPIs Implement post-launch feedback systems, along with maintenance and iteration plans Explore potential opportunities Develop a problem statement and initial hypotheses Create project briefs, stakeholder maps, and design briefs, as well as assumption maps Conduct stakeholder interviews and document the interview notes Define preliminary user personas and success metrics Outline user needs and goals Perform a SWOT analysis Conduct market research for context Perform field studies and user interviews, documenting notes Administer surveys to gather quantitative or qualitative data Analyze user data Refine user personas Create empathy maps, user journey maps, affinity diagrams, and storyboards based on user research Update and refine stakeholder maps Collect contextual data from users through tools like activity kits or diaries to capture experiences Contextualize and synthesize the insights gathered Reframe the initial problem into a clear, actionable problem statement (POV) that defines the core issue Facilitate a brainstorming session to generate ideas and potential solutions Develop mind maps, affinity diagrams for the ideas generated, and concept/idea cards Develop low-fidelity prototypes for potential solutions Create high-fidelity prototypes that closely resemble the final product Design mockups Develop user testing plans and conduct prototype testing Record feedback and observations from user testing sessions Generate user testing reports to identify areas for improvement and refine prototypes Create an iteration plan to improve prototypes until the design is finalized Conduct A/B testing of prototypes Collect user feedback through surveys, interviews, and other methods for the initial product launch Generate a user insights report based on the collected data Analyze product usage through analytics and performance dashboards Identify areas for improvement and update the product roadmap, backlog, and feature requests Maintain version control and change logs for product updates Publish release notes and updates Implement continuous feedback channels such as in-app forms and product forums Develop SLAs and maintenance plans Update customer journey maps Track KPIs with regular reports Measure community engagement and support metrics