DEVELOPING CREATIVITY AND UNDERSTANDING INNOVATION characteristics of creativity, ingredients of creativity, types , process, barriers to creativity ,Innovations, types .pptx

DEVELOPING CREATIVITY AND UNDERSTANDING INNOVATION
characteristics of creativity, ingredients of creativity, types , process, barriers to creativity ,Innovations, types

1. OD MBA 253-T ENTREPRENEURIAL DEVELOPMENT AND MSME’s TOPIC: DEVELOPING CREATIVITY AND UNDERSTANDING INNOVATION (L-3) UNIT-A Prepared by: Amandeep Thakur Assistant professor https://www.linkedin.com/in/amandeep-thakur-7a81942a/

2. CREATIVITY Creativity is any act, idea, idea or product that changes an existing domain or that transforms an existing domain into new one. Creativity can be described as the discovery of something that is novel but also useful or relevant or economical , valuable. Creativity begins with a foundation of knowledge, learning a discipline and mastering a novel way of thinking which comes from experimenting, exploring, questioning, assumptions, using imagination and synthesizing information.

3. CHARACTERISTICS OF CREATIVITY Imaginative: Creative thinking starts with imagination as it brings about something that did not exist or was not known before, so it has to be imagined first. (b) Purposeful: Creative imagination must have a purpose, an objective to serve the responsibilities of the business. (c) Original: Originality means inventiveness or the ability to think independently and creatively or the quality of being novel or unusual. (d) Valuable: It means that the product or result must be held in great esteem for admirable qualities especially of an intrinsic value. (e) Ability: Ability is to imagine or invent something new. It is not only qualification but also need skills to do a particular task in a productive manner

4. INGREDIENTS OF CREATIVITY Knowledge: Information about the problems and possible solutions that can help solving problems. It can be gathered from one or more of the four styles, intuitive, innovation, imagination, and inspirational. (b) Motivation: Entrepreneurial creativity requires a combination of intrinsic motivation and extrinsic motivation. Extrinsic motivation relates to tangible reward whereas intrinsic relates to the job itself. (c) Passionate: An entrepreneur must be passionate about his ideas and willing to take risk to achieve his objectives. (d) Self-discipline: Control and ability to overcome failure and rejection is crucial.

5. TYPES OF CREATIVITY Primary creativity : deals with spontaneous creations. Secondary creativity : is more deliberate and skilled as in the application of ideas and insight to inventions. Technical creativity : aims at finding out improvement in a process so as to improve efficiency. Inventive creativity : aims at making or devising new combination of ingredients

6. Innovative creativity : it involves for reaching application of more basic ideas such as management application of principles of psychology to develop a much more effective system for motivating staff. Emergentive creativity : it consist of new revolutionary principles for an art or science such as psycho- analytical concepts of Freud.

7. CREATIVE PROCESS Preparation Incubation Insight Evaluation Elaboration

8. CREATIVE PROCESS Preparation : successful creations are preceded by investigation and information gathering. It can be achieved by gathering information from journals, attending meeting seminars etc. Incubation : creative person allows their sub consciousness mind to dwell over tremendous amount of ideas and information accumulated during the preparation phase. Insight : this is the moment when the person is able to locate solution to their problems. Generally in most of the cases ideas comes to person in incremental way. The person improves on solution slowly and steadily.

9. Evaluation : this phase is regarded as the most emotional trying part, when one feels uncertain and insecure and thinks about reaction of other people. Elaboration : this is the most difficult step of creativity endeavour and requires great self discipline, dedication and perseverance.

10. BARRIERS TO CREATIVITY Resistance to change : people just get used to doing a particular work in customized manner and they are just opposed to any new idea or change. Lack of initiative : organizational managers from top to bottom are just opposed to giving initiative to their subordinates fearing that it will undermine their authority. Restriction on interaction : a free and open environment provides members an opportunity to interact with members of their own and other groups. Such interaction facilitates exchange of ideas and information required for creative work where as in restricted environment creativity is adversely effected.

11. Fear of something going wrong : many new ideas may go wrong or prove impractical. Whenever creative work is to be undertaken the possibility of success or failure is always there. Lack of recognition : failure to recognize or reward creativity acts as de motivating factor. Hard work put in by creative people must be compensated with adequate financial and non financial rewards. Resource constraints : creativity demands sufficient availability of resources. Absence of adequate resources may dampen the spirit of creativity.

12. CREATIVE PROBLEM SOLVING TECHNIQUES Creative problem solving Brain storming heuristic Synectics Value analysis

13. Heuristic : is an adjective for experience based techniques that help in problem solving , learning and discovery. This method is used to rapidly come to an solution that is hoped to be close to best possible answer. Heuristics stands for strategies using, readily accessible, though loosely applicable, information to control problem solving in human beings and machines. Although the solution quality may not be the best, often they work well in generalized situation.

14. Brain storming : in this group members or individuals are encouraged to spell out maximum number of possible solutions of a specific or stated problem. Under brain storming more emphasis is laid on the number of possible solutions or ideas.

15. Synectics : has been adopted by the Greek word synecticos incorporating diverse elements. synectics is applied in finding innovative practices to a number of in traceable technical problems. Major analogies under this technique are : Direct analogy : it involves discussing analogy of the problem situation from very different field. It involves direct comparison under discussion with some other similar phenomenon.

16. Types of Innovation Incremental Innovation Disruptive Innovation Radical Innovation Product Innovation Process Innovation Organizational Innovation Marketing Innovation Social Innovation Technological Innovation Sustainable Innovation