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1. ISOM4010 Mini-Presentation Kevin &Harley DIDI BUS present by Customised On-Demand Bus

2. SAFE-CAR a) S ecurity: Multi payment platform to ensure payment security b) A ccessibility: Simpler booking procedure c) F lexibility: Customized routes d) E fficiency: Real-time tracking a) C overage: Limited regions provided. b) A ccess: Various service quality across regions. c) R eliability: Operation issues due to third-party bus companies. Drawbacks Strength

3. Passengers Advertisers Bus Companies/Drivers Third Party Services Multi-Side Platform Users who book and use the bus services via the platform. Providers of buses and driving services who receive orders through the platform. Payment Insurance Maintainance Entities that place advertisements targeted at passengers and drivers via the platform

4. Business Overview Part of Didi Chuxing Enhance public transport options A reliable, efficient and convenient bus booking platform Launch&Purpose China Mainland Urban and Suburban area Frequent travellers&Tourists Market presence Flexible booking choices( Time, Route, Providers) Ride-sharing-->Buses&MPVs Data-driven route design Real-time tracking and live updated position Boarding and alighting reminder Seasonal Tickets avaliable Core service offering

5. Application in HK? Long walking distance to stations / stops Infrequent departures Incomplete coverage Over-crowded User Pain-point: Current Market Share: MTR: 45% Bus: 32% 5.17M journeys/day 3.66M journeys/day

6. Application in HK? Residents haven’t built a habit on how to travel yet Newly-built estate / district School Students have similar arrival and departure time

7. Make full use of idle capacity (bus) Data collection (demand) Increase efficiency by skipping unwanted stops Evaluation Service Provider Point-to-point service Less waiting and travelling time Affordable Client / Passenger Knowing the passengers’ demographics More targeted ads Advertisers Data collection of passenger demand Government (Transport department)

8. Limitations Governments’ attitude towards new access Objection from other transportation operators Regulations Intense Competitions Cheaper services: Bus, Minibus, MTR, Tram, ... Faster services: Taxi, Uber, ... Financial considerations Maintenance, Fuel, Labour Cost, ... May take long time to achieve breakeven Social Impact Acceptance from the public? Effects on the environment

9. Thank you >v< Any questions?