Difference between rural and urban consumer behavior

Gives various difference between rural consumer and urban. Also you will find the factors affecting their buying behavior. We get to know the involvement when they purchase the product.

1. Compare & Contrast rural & Urban consumer behavior with respect to high & Low involvement

2. Urban Market place

3. Difference Between Rural And Urban Population Standards of living Wide economic gap New product awareness Education Electrified Channel of communication Channel of distribution

4. Rural VS Urban Customer thinks of money, durability before buying. Development is very less The income level is not fixed Ability to pay back loan is low Brand awareness is low Customer thinks of brand and its updates. More development is seen. The income level is fixed Competition is fixed It is comparatively higher More aware of branded product.

5. Low vs High Involvement Rural consumer make low involvement while Purchasing They are not risk taker They show low involvement towards product as they are highly influenced by the opinion leaders, elders. Urban consumer make high involvement They are risk taker High involvement product leads to comfort, status, drive, consumers recognition for need

6. Example

7. Reasons For Selecting Market Rural market Size of the market Largely Untapped Income on the rise/disposable income Income from other than agriculture Income flow from urban /abroad Ex:- Colgate 55% Urban market Large number of customer Awareness about the product Effective distribution channel Rise to competition Source of new ideas Ex:- Future group 80%

8. Challenges Rural Marketing Traditional Life. Transportation. Literacy. Promotion and Marketing Communication. Urban marketing urban market flooded with low demand. High degree of competition. large expenses.

9. Conclusion   The rural market (68.84%) is larger than urban market (31.16%) and the marketers cannot afford to ignore studying the rural consumer behaviour. If 80% of the landholdings are below 5 acres, where is the scope to hire workers on the farm? In fact, rural area is confronting underemployment and unemployment. This is reflected in the increased level of urbanization from 27.81% in 2001 Census to 31.16% in 2011 Census.– it is vital that the marketers understand the rural customers well. 

10. Informative clipping's video sharing some statistics of rural market in consumer behaviour and business prescriptive. https://www.youtube.com/watch?v=tZ6_SxBSpZw https://www.youtube.com/watch?v=LYVgD1x1pJo https://www.youtube.com/ watch? v = nY_pcNueQVs&t=0s&list=WL&index=7 Video Clip depicting the real life practices adopted in rural market of India  https://www.youtube.com/watch?v=atpZGLMa7Q0&index=8&list=WL .