different ways of advertisement a product

Why advertisement is important in marketing of product?

1. Presented by Presented To.: Harisha Ms. Jaswinder Kaur Roll No.: 212

2. Meaning of Advertisement Advertisement is generally considered a public communication that promotes a product, service, brand or event.

3. Advertisement can be defined as: “ Advertisement is a paid form of non-personal presentation and promotion of ideas, goods or services by and identified sponsors.” Give message regarding the merits, price and availability of products and services.

4. CHARACTERISTICS OF ADVERTISEMENT enhancing goodwill of product increase sales create goodwill of company generate interest of customers

5. Advertising Media It may be classified under two categories: Direct Media Indirect Media

6. INDIRECT ADVERTISING

7. 1. PRESS MEDIA

8. 2. OUTDOOR ADVERTISING Examples : Temple, Park, Market.

9. POSTERS

10. PAINTED DISPLAYS

11. ELECTRICAL ARRANGEMENTS

12. TRAVELLING ADVERTISEMENT

13. SKY WRITING BALLONS .

14. SANDWICHMAN ADVERTISEMENTS

15. BILL BOARDS

16. 3. POSTAL/ DIRECT MAIL ADVERTISING Cards Leaflets Circulars Packages inserts

17. BANNERS ON LOCAL SHOPS

18. FAIRS AND EXHIBITIONS

19. BROADCASTING MEDIA

20. ONLINE ADVERTISING

21. HOMEWORK Collect real objects related to advertisement. Share your views on: “ Is advert isement unnecessary and wasteful?”