Digiday Publishing Summit | The Daily Beast

Product Building

Presented by: Heather Dietrick, CEO, The Daily Beast

1. DIGIDAY CONFERENCE
MARCH 2019

2. Our Future: Driving Higher Value Users
REACH
ENGAGEMENT
HABIT
1-4 sessions/month
5-6 sessions/month
7+ sessions/month
2
of audience
52% of revenue
94%
of audience
5% of revenue
2%
of audience
43% of revenue
4%
ARPU4x
ARPU5x

3. 3
Prioritizing
Engagement
Loyalty
Growth
Launching
Loyalty-Driven
Products

4. 2019 LOYALTY

5. GROWTH
OF 5+
SESSIONS
2018: +29%
2019: +9%

6. Members Compared to Non-Members
PAGES / USERS
6
5x
ARPU
146x

7. Exclusive Coverage
Members-Only Newsletter
Early Access

8. Casual Site Visitor
Newsletter Subscriber
Downloads the App
7+ Sessions/Month
Subscribe to Beast Inside

9. 1 in 5 Subscriptions
Come from non-member
newsletters

10. App users average 3X
more pages/session
than open web users
10
3x

11. 11
1-4
SESSIONS
5-6
SESSIONS
7+
SESSIONS
+1.3x +3.8x

12. 12

13. 13
1
Acquisition
-Price Testing
-Benefits Messaging
-App as acquisition
23
Retention
-Onsite experience
-Product Launches
-App experience
Super Users
-Surveys
-Focus Groups
-Product Testing
Editorial
-New Series
-Topical Features
-Newsletters