Digital_Entrepreneurship_Training_Needs_for_SMEs.pptx

training needs

1. Identifying Digital Entrepreneurship Training Needs for SMEs in Educational Foundations Sri Nurhayati, Erni Arum Nursanti, Rudi Amir IKIP Siliwangi, State University of Makassar

2. Introduction • SMEs are critical to economic growth, but many struggle with digital literacy. • Digital entrepreneurship is key to helping SMEs thrive. • Study focuses on identifying specific digital training needs of SMEs.

3. Methodology • Qualitative case study approach. • Conducted between March and July 2024. • 30 SME owners and employees participated. • Data collection through questionnaires and in-depth interviews.

4. Key Results: Training Gaps • 90% of participants had never attended formal digital entrepreneurship training. • Digital marketing, e-commerce, and financial management were the most desired topics. • Participants emphasized the need for practical, interactive, and affordable training.

5. Preferred Training Method • 100% of participants preferred face-to-face training. • Some favored a blended learning approach (in-person + online). • Participants also emphasized the importance of post-training support and certification.

6. Novelty and Contributions • Highlights the specific digital training needs of SMEs in Indonesia. • Provides actionable recommendations for training programs. • Offers insights into effective training delivery methods and customization.

7. Conclusion and Recommendations • SMEs need targeted, practical digital entrepreneurship training. • Digital marketing should be a core component of training. • Certification, networking, and post-training support are essential. • Flexible, affordable training formats are needed to accommodate SME owners.